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Getting started with
 
Facebook Marketing APIs
What’s in this guide?
I. Facebook Marketing API Program overview p. 2II. Facebook Marketing Solutions overview p. 5III. Best practices for Marketing API partners p. 10IV. Policy Explanation p. 12V. Resources for developing with Marketing APIs p. 13
 
2
I.
Facebook Marketing API Program overview
Facebook has deveveloped a set o MarketingAPIs that allow developers to programmaticallyinteract with Facebook Marketing Solutions,such as Ads, Pages or Insights.Developers can build tools or marketers toleverage Facebook Marketing Solutions at scale.Marketers can access these APIs directly tobuild in-house tools, or they may engage tooldevelopers who have built licensable tools.For example, these tools can allow marketers to:
•
Create and manage large volumeso Facebook Marketplace Ads andSponsored Stories campaigns;
•
Manage the content they want topublish to their Page via an externalContent Management System;
•
Measure the value they’re getting out o theirinvestments on Facebook.“Marketing APIs” include:
1.
Ads API
 , or building ad creation andmanagement solutions;
2.
Insights API
 , or building social analyticssolutions; and
3.
Pages API
 , or building Pagemanagement solutions.
Q + A
QUESTION:
What is the FacebookMarketing API Program?
ANSWER:
 
3
Facebook is a uniquely partner-oriented company.Facebook Platorm invites external developers tobuild applications that create user and advertiservalue beyond what Facebook currently oers.Although Facebook will continue to improvenative applications like Pages and theMarketplace Ads system, we only ocus on coreunctionality that meets the needs o most usersand marketers. Third-party partners create valueby meeting the needs o more specifc marketssuch as very large advertisers, advertisers inspecifc verticals, or communities with uniqueneeds such as non-proft organizations. Especially because Facebook and socialmarketing is dierent rom traditional marketing,brands and their agencies oten look to third-party advisers and technologies to help themnavigate various Facebook products, developsocial campaign strategies, and execute andmeasure the results o their investments.The Marketing API program aims to align allstakeholders to ensure that we are acilitatingthe integrations with the highest potentialto succeed, ostering consistent innovation,providing adequate technical resourcesand aligning business processes, go-to-market strategies, and preerred messagingbetween Facebook and its partners.
Q + A
QUESTION:
Why does Facebook have aMarketing API program?
ANSWER:
I.
Facebook Marketing API Program overview
(cont.)
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