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Procter & Gamble
 
ArielMarketing Strategies
By:Anand Vijay Kumar GanpaaPGDM-RM(0911-003)
 
Procter & Gamble Co.TypePublic( NYSE:PG) Founded1837HeadquartersOne Procter & GamblePlaza,Cincinnati, Ohio,USA45202Key peopleA. G. Lafley, Chairman andCEOIndustryConsumer goodsRevenue▲ US$83.503 billion (2008)  Net income▲ US$12.075
 
 billion(2008)Employees138,000
 
Size
 
Procter & Gamble Co.
is aFortune 500,American global corporationbased in Cincinnati, Ohio.
That manufactures a wide range of consumer goods. 
As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit.
It is 10th inFortune'sMost Admired Companies list (as of 2007).
P&G is credited with many business innovations including brand management, thesoap opera, and "Connect & Develop" innovation.
According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company.
Procter & Gamble
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