• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Hundreds of thousands of documents sounds a little overwhelming. Don’t worry, there are some help-ful websites and overviews that will help you get started and will make your research a lot easier. Tostart, here’s a list of some useful online document libraries:
“They got lips? We want them.”
Terence Sullivan, a sales representative for R.J. Reynolds, says: “We were targeting kids, and I saidat the time it was unethical and maybe illegal, but I was told it was just company policy.” Sullivanremembers someone asking who exactly were the young people that R.J. Reynolds was targeting— junior high school kids or even younger? The reply was “They got lips? We want them.”
“Cherry Skoal is for somebody who likes the taste of candy, if you know what I’msaying.”
– U.S. Tobacco
“we really need something for people to die of.”
British American Tobacco Tobacco November 20, 1978 Bates Number 109881385/1407
“The base of our business is the high school student”
This memo dated August 1978 was sent to Curtis H. Judge, President of the Lorillard Tobacco Com-pany, from Lorillard area sales manager Ted L. Achey. In it, Achey discusses the market success of
Tobacco IndusTry QuoTes
beThecaTalysT.org/kIllerQuoTes
American Legacy Document Library
The “Popular Documents” section is a good
place to look for documents on specic topics.
The library posts a handful of particularly strongdocuments on issues like smoking in the movies,targeting women, tobacco industry activity,secondhand smoke, etc.This way, you can look through various documentsrelated to your interests without having to do aseries of detailed searches.www.legacy.library.ucsf.edu/ 
Tobacco Documents Online
This is a great site with a killer search engine
that helps you nd what you need.
Tobacco document researcher Anne Land-man sends out a tobacco document email with
her latest juicy nd. She does all the work ofscrounging, then you reap the benet. You can
sign up for this list here.
 
Newports among African-American and “young adult” groups. Achey empha-sizes that, “...the base of our business is the high school student.”
Bates No.03537131/7132
“We must get our share of the youth market”
In this R.J. Reynolds Tobacco Company marketing reserach report, Claude Edward Teague, Jr. ofRJR’s research department muses about how to attract “pre-smokers” or “learners” to smoking in amarketplace where the company cannot do so overtly: “It should be said that we are presently, and Ibelieve unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if ourCompany is to survive and prosper, over the long term, we must get our share of the youth market. Inmy opinion, this will require new brands tailored to the youth market...” Bates # TIOK0034691/4702
“If it was legal to sell to ‘em, we’d be glad to. But it’s not”
- Walker Merryman
I wonder whether comic strip type copy might get a much higher readershipamongyounger people than any other type of copy.
1973 RJR
“SALEM has developed promotional outreach activities designed to establishthe Brand as a highly visible member of the Black community.”
1983 RJR MarketingDocument Black Marketing Plan
“Very few consumers are aware of the effects of nicotine, i.e., its addictive natureand that nicotine is a poison.”
This 1978 internal Brown & Williamson shows that in 1978 thecompany was aware not only that nicotine was both addictive and poisonous, but that cigarette con-sumers were largely unaware of these characteristics. Bates 665043966 
“Tomorrow there’ll be more CAMELS in this town than in all Asia and Africa com-bined.”
- CAMEL Cigarettes. This piece refers to the 1913 advertising campaign by N.W. Ayerswho was paid $250.000 to introduce the Camel brand on behalf of R.J. Reynolds. From the style, Isuspect a much later origin unrelated to RJR.
“Today’s teenager is tomorrow’s potential regular customer.”
Philip Morris Memo,1981
“It’s a well-known fact that teen-agers like sweet products. Honey might be con-sidered”
– Brown and Williamson, 1974 - Bates No. 170042014 - http://tobaccodocuments.org/ product_design/1023751.html?pattern=170042014#images 
“We don’t smoke that shit, we just sell it. We reserve the right to smoke for theyoung, the black, the poor, and the stupid.”
 – R.J. Reynolds 1992 
 
“Young adult smokers are the only source of replacement smokers. If youngeradults turn away from smoking, the industry must decline...”-
R.J. Reynolds 1978
Here is another document, apparently a quote as spoken by Goerlitz and written in the rst person,
documenting the quote:http://legacy.library.ucsf.edu/tid/xfu61d00 <http://legacy.library.ucsf.edu/tid/xfu61d00&nbsp;>
“The Key subgroups in the younger adult market that RJR needs to address arefemales and Blacks”
- RJR, Consumer Research Report for Key trends among target age groupsmokers (1984)
“Salem will become the national primary brand in the Hispanic market.…”
- RJR1984 http://tobaccodocuments.org/rjr/503510158-0169.html
“(Camel advertising will create) the perception that Camel smokers are non-
conformist, self-condent and project a cool attitude, which is admired by their
peers.”
1986 RJR Letter
“Brown + Williamson will not support a youth smoking program which discour-ages young people from smoking.”
- 1983 Tobacco Institute memo
“Students are tremendously loyal. If you catch them, they’ll stick with you likeglue.”
- 1950 Philip Morris memo
“The media like the money they make from our advertisements and they are anally that we can and should exploit.”
- The 1985 memo, written by former Philip Morris chiefexecutive Hamish Maxwell, planned to shape public opinion in the company’s favour by using its“considerable clout with the media.”
“At least a part of the success of Marlboro Red during its most rapid growthperiod was because it became the brand of choice among teenagers who thenstuck with it as they grew older.”
Philip Morris Memo 1981 - Bates No. 1000390803. - http:// tobaccodocuments.org/landman/1000390803-0855.html?pattern=1000390803#images 
“We will no longer be able to rely on a rapidly increasing pool of teenagersfrom which to replace smokers through lost normal attrition. . . Because of ourhigh share of the market among the youngest smokers Philip Morris will suf-fer more than the other companies from the decline in the number of teenagesmokers.”
Philip Morris Memo 1981 - Bates No. 1000390803. - http://tobaccodocuments.org/ landman/1000390803-0855.html?pattern=1000390803
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...