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How to Use Facebook for Business:
An Introductory Guide
Getting Started With Facebook to Achieve Business Goals
 
 
 How to Use Facebook for BusinessTweet This Ebook! 2
Table of Contents
Section 1: Introduction to Facebook
 3 
Welcome4 What Is Facebook?5 Why You Should Care5Facebook Vocabulary6 Business Goals for Using Facebook7
Section 2: Setting Up Your Facebook Profile
 8 
Personal vs. Business Accounts9 A Tour of the Facebook User Homepage11 Step 1: Sign Up for Facebook12 Step 2: Edit Your Profile12 Step 3: Join Networks14 Step 4: Connect With Friends14 Step 5: Share Content & Information15 Step 6: Use Applications16 Privacy Settings17
Section 3: Using Facebook for Business
19 
How to Set Up a Business Page20How to Promote Your Page22 Facebook Groups vs. Business Pages24How to Set Up a Group25How to Advertise on Facebook25
Understanding Facebook‟s EdgeRank Algorith
m29Facebook Marketing Best Practices30 How to Measure & Analyze Your Facebook Presence33
Conclusion & Additional Resources
 35
 
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Section 1:
 
Introduction to Facebook
 
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