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A uliatin  
LEADNURTURING
An Intrdutin tH t UseLead Nurturing r SmarterMareting 
 
Intrdutr ntent is r mareters h are ne t the sujet.This ntent tiall inludes ste--ste instrutins n h t get started ith this aset  inund mareting and learn itsundamentals. Ater reading it, u ill e ale t eeute asimareting tatis related t the ti.
INTRODUCTORY IS THIS BOOK RIGHT FOR ME?
Nt uite sure i this e is right r u? See the el desritin t determine i ur leel mathes the ntent u are aut t read.Intermediate ntent is r mareters h are amiliar ith thesujet ut hae nl asi eeriene in eeuting strategies and tatis n the ti. This ntent tiall ers the undamentalsand mes n t reeal mre mle untins and eamles.Ater reading it, u ill eel mrtale leading rjets ith thisaset  inund mareting.
INTERMEDIATE
Adaned ntent is r mareters h are, r ant t e, eertsn the sujet. In it, e al u thrugh adaned eatures   this aset  inund mareting and hel u deel mletemaster  the sujet. Ater reading it, u ill eel read nt nl t eeute strategies and tatis, ut als t teah thers h te suessul.
ADVANCED
introduction to lead nurturing
introduction to lead nurturing
23
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AN INTRODUCTION TOLEAD NURTURING
b Magdalena GergieaMaggie Gergiea is an inund mareting manager at HuSt resnsile r reating ne ers, inluding es and einars.She has reiusl heled ith HuSt’semail mareting rgram and the man’slanding age reatin and timizatin. Maggie
is a prolic marketing blogger and has also
ritten r uliatins lie bstInnatin.mand
The St. Petersburg Times
.
FOLLOw ME ON TwITTER@MGIEVA
T h i seb o k !
 
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ONLY 25% OF LEADS ARELEGITIMATEAND SHOULDGO TO SALES.50% OF LEADS AREqUALIFIEDBUT NOT READY TOBUY.LEAD NURTURING EMAILS GET 4-10 TIMES THERESpONSERATE OF STANDALONE EMAIL BLASTS.25-50% OF SALES GO TO THE VENDOR THATRESpONDSFIRST.
 T H E  FA C T S A R O U N D  L EA D  N U R T U R I N G
SOURCES
: GleansterResearh, Silerp / DemandGen Rert &InsideSales.m
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