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An Introductory Guide to BuildingLanding Pages
Using Landing Pages to Increase Visitor-to-Lead Conversion Rates
 
 
 An Introductory Guide to Building Landing PagesTweet This Ebook!2
Table of Contents
Section 1: Introduction to Landing Pages
 3 
What is a Landing Page?4 Landing Pages Generate Leads5Contact Us Pages Are Not the Best6 Glossary: Key Terms for Landing Pages7 
Section 2: How to Build an Effective Landing Page
 10 
The Headline11 The Content of the Page12 Meta Descriptions & Keywords14 Share Links15Hidden Navigation15 The Form16 Thank-You Page & Email Responder20One More Glance22 Always Be Testing22 
Section 3: Conclusion & Additional Resources
 24 
Conclusion25Additional Resources26 
 
 
 An Introductory Guide to Building Landing PagesTweet This Ebook!3
Section 1:
 
Introduction to Landing Pages
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