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Getting Started onTwitter
 July 2009
 
twitter.com/MktgElements
 
HOW TO GET STARTED ON TWITTER
•Here's a nice article from Mashable:http://mashable.com/2009/07/20/twitter-new-users/•AND just released from Twitter:http://business.twitter.com/twitter101• Twitter in Hindsight:http://mollybob.wordpress.com/2009/04/21/what-id-have-lik•How Twitter changed my life:http://www.slideshare.net/minxuan/how-twitter-changed-my
 
10 TIPS to GETTING STARTED ONTWITTER
 
(from Razorfish Fluent report 2009)
1.Become familiar with Twitter by reviewing, or following, the activities of successful brands such as Dell (dell.com/twitter), Zappos(twitter.com/zappos) and Comcast (twitter.com/comcastcares).2.Listen to what is already being said on Twitter about your brand.3.Identify initial objectives for using Twitter, including what would qualify asa Twitter success story for your brand.4.Look into competitive activities and potential legal considerations,especially if there is already a Twitter account that uses your brand’s nameor other intellectual property associated with it.5.Use the findings to decide on the appropriate opportunity — such as offersor community building, tone of voice and method of engagement — thatmay be right for your brand.6.Since Twitter is an ongoing activity — even if your company is only listeningin — dedicate a resource to monitor the conversations and competitors.7.Map out a plan for the content you will share, including valuable initialcontent to pique user interest.8.Integrate your Twitter account throughout your marketing experience, byembedding it as a feed on the company Web site, including its URL incommunications and so forth.9.Maintain momentum by following everyone who follows you, responding toqueries and joining in conversations without being too marketing oriented.10.Provide ongoing direct value through your tweets by continuing to listen,learn and fine- tune your Twitter activities.
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