Study Top 15 Brands Social Presence Comparison

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10/23/2009

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The Top 15 Brands as classified by Interbrands have been analyzed to find out their level of presence and success in two of the main social media c... (More) The Top 15 Brands as classified by Interbrands have been analyzed to find out their level of presence and success in two of the main social media channels: Twitter and Facebook. Google, the dear of the internet shows a strong lead vs. any other brand in one channel but a rather weak following in the other. IBM and BMW although strong are not taking full advantage of their brand power. Here are some of the key findings of this initial study. (Less)