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M a n a g in g
In te lle c tu a l
P ro p e rty

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C h r is F itz s im m o n s a n d T im J o n e s
IF a s t tra c k ro u te to m a n a g in g a n d e x p lo itin g in te lle c tu a l
p ro p e rty
IC o v e rs th e k e y a re a s o f m a n a g in g IP R fro m th e a lte rn a tiv e
fo rm s a v a ila b le a n d th e ir m e a n s o f p ro te c tio n to a p p ro a c h e s
fo r c re a tin g re v e n u e a n d le v e ra g in g v a lu e
IE x a m p le s a n d le s s o n s fro m s o m e o f th e w o rld \u2019s m o s t s u c c e s s fu l
b u s in e s s e s , in c lu d in g B T G , IB M , Q u a lc o m m a n d th e Te le tu b b ie s ,
a n d id e a s fro m th e s m a rte s t th in k e rs , in c lu d in g K e v in R iv e tte ,
J e s s ic a L itm a n , T h o m a s S te w a rt a n d S e th S h u lm a n
IIn c lu d e s a g lo s s a r y o f k e y c o n c e p ts a n d a c o m p r e h e n s iv e
resources guide
Copyright\ue000 Capstone Publishing 2002

The right of Chris Fitzsimmons and Tim Jones to be identi\ufb01ed as the authors of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988

First published 2002 by
Capstone Publishing (a Wiley company)
8 Newtec Place
Magdalen Road
Oxford OX4 1RE
United Kingdom

http://www.capstoneideas.com

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechan- ical, including uploading, downloading, printing, recording or otherwise, except as permitted under the fair dealing provisions of the Copyright, Designs and Patents Act 1988, or under the terms of a license issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London, W1P 9HE, UK, without the permission in writing of the Publisher. Requests to the Publisher should be addressed to the Permissions Department, John Wiley & Sons, Ltd, Baf\ufb01ns Lane, Chichester, West Sussex, PO19 1UD, UK or e-mailed to permreq@wiley.co.uk or faxed to (+44) 1243 770571.

CIP catalogue records for this book are available from the British Library

and the US Library of Congress
ISBN 1-84112-388-9
This title is also available in print as ISBN 1-84112-313-7

Substantial discounts on bulk quantities of ExpressExec books are available to corporations, professional associations and other organizations. Please contact Capstone for more details on+44 (0)1865 798 623 or (fax)+44 (0)1865 240 941 or (e-mail) info@wiley-capstone.co.uk

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