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W IK IN O M IC S
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W IK IN O M IC S
How M assC o lla b o r a tio n
C h a n g e s E v e r y th in g
D on Tapscott
and A n th o n y D . W illia m s
P o r tfo lio
P O R T P 'O I J O
P iib lis h e c i b y th e P e n g u in G r o u p
Penguin G roup (USA) inc., 375 H udson Street, New York, New York 10014, U.S.A.
Psnguin G roup (Canada), ^0 EgJincon Avenue East, Suite 700,
Toronto, Onvarki, Canada M 4P 2Yii (a division of Pearson Penguin Canada Inc.)
P e n g u in B o o k s L e d , 8 0 S tra n d , L o n d o n V V C 2R O R L , E n g laiiii
P e n g u in Ire la n d , 2!) S t. S te p h e n 's G re e n , D u b lin 2 , Ire la n d
(a d iv is io n o f P e n fju in
B o o k s L td )
P e n g tiin B o o k s A u s tia lia L td ,2 .'> 0 C im ib e rw e ll R o iid , C a m b e rw e ll,

V ic to ria 3 1 2 4 , A u s tra lia (a d iv is io n o f P e a rs o n A u s tra lia G r o u p\'v y L td ) Penguin Books India Pvt Ltd, 11 ("om m unity C entre, Panchsheel Park, N e w D e l h i - 1 1 0 0 1 7 , In d ia

Penguin Ciroup (N Z ), C nr ^Virbom e and R osedale Roads, .'M bany,
A u c k la n d IM O , N e w Z e a la n d (a d iv is io n o f P e a rs o n N e w Z e a la n d L td }
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Penguin Book.s L td, R egistered O ffices:
80 Strand, London W t:2R ORL, England
F irs t p u b lis h e d in 2 0 0 6 b y P o rtfo lio ,
a nieniber of Penguin G roup (LISA) Inc.
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P rinted in the U nited States of A m erica
S e t in J'.m so n T e x t w ith D aily N e w s
D e s ig n e d b y D a n ie l L iig in

W ith o u t lim itin g th e rig h ts u n d e r c o p y rig h t re se rv e tl a b o v e , n o p a rt o f tb is p u b lic a tio n m a y b e r e p r o d u c e d , s to re d in o r in tro d u c e d in to a re trie v a l s y s te m , o r trs in s m itte d , in a n y fo n n

or by any m eans (electronic, m echanical, photocopying, recording or otherw ise), w ith o u t th e p rio r w ritte n p e n n is s io n o f b o th th e c o p y rig h t o w n e t a n d th e a b o v e p u b lis h e r o f th is b o o k .

T h e s c a n n in g , u p lo a d in g , a n d d is trib u tio n o f th is b o o k v ia th e I n te r n e t o r v ia a n y O th e r m eans w ithout the perm ission ol the publisheri s illegid and punishable by law . Please pur\ue000 c h a se o n ly a u th o riz e d e le c tro n ic e d itio n s a n d d o n o t p a rtic ip a te in o r e n c o u ra g e e le c tro n ic p ira c y o f c o p y rig h ta b le m a te ria ls . Y o u r s u p p o rt o f th e a u th o r s ' rig h ts is a p p re c ia te d .

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