m a n y a n c ie n t c iv iliz a tio n s , s u c ha s th o s eo f B a b y lo n ia , G r e e c e , a n d R o m e , p e o p le w e r e persuaded to accept the authorityo fg o v e r n m e n t a n d re lig io n th r o u g h c o m m o n p u b lic re la tio n s

techniques: interpersonal com m unication, speeches, art, literature, staged e v e n ts , p u b lic ity , a n do th e rsuch devices.N oneo f these endeavors w ere called public re la tio n s ,o fcourse,b u t the purpose and effect w ere often the sam ea s today's m odern p ra c tic e .

speech w riting today.T hes p e e c h w rite r m u s t k n o w th e c o m p o - s itio no fth e a u d ie n c e , n e v e r ta lk d o w n to it, a n d im p a r t in f o r - m a tio n th a tiscredible and persuasive.

J u liu s C a e s a r w as p ro b a b ly th e first p o litic ia n to p u b lis h a b o o k ,C om m entaries,w hich he used to further his am bitions to becom e

battle to burnish his im agea san outstanding com m ander and leader. A fter C aesar becam e a consulo fR o m e in 5 9B .C ., h e h a d clerks m ake a recordo fs e n a to ria l a n do th e r p u b lic p ro c e e d in g s and postth e mo n w allsth ro u g h o u t th e city.T heseA c ta D iu r n a ,

C h ris tia n ity a c tu a lly re g a rd P a u l, a u th o r a n d o rg a n iz e r, r a th e r than Jesus him self,a sth e fo u n d e ro f C h ris tia n ity ."H e g o e s o n to q u o te J a m e sG ru n ig a n d T o d dH u n t, w h o w r o t e inM a n a g in gP u b licR e la tio n s :

the success of the apostles in spreading C h ris tia n ity th ro u g h th e k n o w n w o rldinth e first c e n tu ryA .D .a s o n eo f th e g re a t p u b lic re la tio n s a c c o m p lis h m e n ts o f h is to ry .T heapostles Paula n d P eteru s e d speeches, letters, staged events,a n ds im ila r p u b lic re la tio n s a c tiv itie sto a ttr a c t a tte n tio n , g a in fo llo w e rs , a n de s ta b lis h n e w

T e s ta m e n t, w h ic h w ere w ritten at least4 0y e a rsa fte r th e d e a th o f J e s u s , w e re p u b lic re la tio n s d o c u m e n ts , w ritten m o retop ro p a g a te th ef a ith th a nto p ro v id e a h is to ric a l a c c o u n t o f J e s u s 'lif e .

S ir " T a lte r R a le ig h 's :T e m p ts to c o n v in c e s e ttle rs to m o v e to V irg in ia .I n1 5 8 4 , R a le ig h s e n t b a c k g lo w in g _ 'o u n ts to E n g la n do fw h a tw as a c tu a lly a s w a m p -fille d R o a n o k e Is la n d . E r ic th e R e d '::d the sam e thing back in 1000A .D .w hen he discovered a lando f