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Fall/Winter 2008/09
—
 Swede Sensation:
The Ingmar BergmanArchives
unveiled 
—
America Swings
 : Richard Prince speaks to Naomi Harris
—
 An offer you can’t refuse:on the set and behind the scenesof Coppola’s
Godfather
 -trilogy
—
Olga and the Oligarch:Catherine Millet on Bettina Rheims’ 
The Book of Olga
PUBLISHERS OF ART,ANTHROPOLOGY AND APHRODESIA
since 1980
“TASCHEN:wonderful publisher of  sumptuous tomes.”
—THE TIMES,
London
TASCHEN
 
“The most exquisite books on the planet.”
—WALLPAPER*,
 London
Alas,we cannot take credit for inventing the folio book,or as we like to call it,the XXL book (commonly referredto as the SUMO).But thank heavens (and Helmut Newton) we were able to make a modern success story by reintro-ducing this rare species,that has been known amongbibliophiles well over 500 years.This new direction may seem to clash with our roots andour company credo: to democratize “great”books andmake them affordable and accessible all over the world atunbeatable prices.Worry not,dear friends—read on for anexplanation of how we start out with XXL books and endup with affordable books.Since the TASCHEN adven-ture began in the early1980s,it has been ourgoal to make the greatest books in the world.Whatever the subject and whatever the retail price—from $10 to $10,000—we strive to produce,design,and package each of our books beautifully,with a great dealof care and attention to detail.The collectors who buy an XXLlimited edition book early on will have,in addition to a rare andexceptional book,the added benefit of seeing their asset appreciate;our XXL books have been known to have their value tripled,quadrupled,or even quintupled and even more within a short lapseof time.A few examples:
Helmut Newton
’s SUMO,whose market value went from $1,500 in 1999 to $12,500 today,
Peter Beard
, which went from $1,800 to $6,000 within two years,and
 Jeff Koons
,which shot up from $1,000 to $4,000 within a few months.
Small, smart,smashing!
While the production of these books requires a no-limit budgetpolicy,they make their proud owners feel good about theirinvestments and their astute buying policy.They also allow us to let book lovers with less extravagant budgets benefit from the generous and lavish productioncost that went into making the XXL book.Once the limited edition is sold out, we offer a smaller,condensed,yet equally well-produced edition with a muchgentler price tag.
It’s a win-win situation,and we all live happily everafter.
Peace,Benedikt Taschen
Big, bold, bright!
 Helmut Newton,SUMO Peter Beard,(see page 48) Michelangelo,Libyan Sibyl 
1511
a.d.
1999
a.d.
2008
a.d.
   ©   A  r  c    h   i  v   i  o    f  o   t  o  g  r  a    f   i  c  o   M  u  s  e   i   V  a   t   i  c  a  n   i .   P  e  r  g  e  n   t   i    l  e  c  o  n  c  e  s  s   i  o  n  e    d  e   i   M  u  s  e   i   V  a   t   i  c  a  n   i ,   R  o  m  a
Opposite
: From the book
The Ingmar BergmanArchives
.Photo: Louis Huch © Svensk Filmindustri 
“TASCHEN pioneered the concept of very expensive,very grand collectors’ editions.Yes,the prices are staggering,but in creating these rarefied works,TASCHEN elevates photography booksto a new status and desirability.”
—PHOTO DISTRICT NEWS,
 New York
 
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“I love it when books from TASCHEN come through the post. Not only are theyreassuringly big and weighty, they are always fantastic to look at.”
—THEME MAGAZINE,
 Stockport 
From the end of World War II until the mid-1960s,excit-ing things were happening in American architecture:emerging talents were focusing on innovative projectsthat integrated low-cost materials and modern design.This trend was most notably embodied in the famousCase Study House Program,which was championed bythe era’s leading American journal,
 Arts & Architecture
.Focusing not only on architecture but also design,art,music,politics,and social issues,
 A&A
 was an ambitiousand groundbreaking publication,largely thanks to theinspiration of John Entenza,who ran the magazine forover two decades until David Travers became publisherin 1962.The era’s greatest architects were featured in
 A&A
,including Neutra,Schindler,Saarinen,Ellwood,Lautner,Eames,and Koenig; and two of today’s most wildly successful architects,Frank Gehry and RichardMeier,had their debuts in its pages.
 A&A
 was instrumen-tal in putting American architecture—and in particularCalifornia Modernism—on the map.Other key contribu-tors to the magazine include photographers JuliusShulman and Ezra Stoller,writers Esther McCoy andPeter Yates,and cover designers Herbert Matter andAlvin Lustig,among many luminaries of modernism.This collection comes with ten boxes,each containing acomplete year’s worth of 
 Arts & Architecture
magazinesfrom 1945–1954.That’s 6,076 pages in 118 issues repro-duced in their entirety—beginning with Entenza’s January 1945 announcement of the Case Study HouseProgram.Also included is a supplement booklet with anoriginal essay by former
 A&A
publisher David Travers,available in English,German,French,and Spanish.
 Arts& Architecture
1945–54 will be followed in autumn 2009by a second set,1955–1967,bringing together all theexisting issues of the modern era.This new TASCHEN publication,limited to 5,000numbered copies,provides a comprehensive record of mid-century American architecture and brings thelegendary
 Arts & Architecture
back to life after forty years.The author:
David F.Travers
is the former editor andpublisher of 
 Arts & Architecture
,which he ran from1963 until 1967.He was a consultant for architects,including The Architects Collaborative,William Pereira,Charles and Ray Eames,and Daniel Mann Johnson &Mendenhall.He was also a founding member of Actionfor a Better Los Angeles,and served as president of theArchitectural Guild at the University of SouthernCalifornia.He lives in Santa Monica.
ARTS&ARCHITECTURE 1945–1954
“
 A&A 
 was instrumental inputting American architectureon the map.”
 —Julius Shulman
 Issue by issue,the complete
Arts & Architecture
 from 1945–1954
ARTS & ARCHITECTURE 1945–1954:THE COMPLETE REPRINT
Ed.John Entenza / Introduction: David Travers / 118 magazines in 10 boxes plus 80-page supplement,format: 25.2 x 32.2 cm (9.9 x 12.7 in.),6,076 pp.
Limited to 5,000 numbered copies.
 € 500
/
$ 700
/
£ 400
/
 ¥ 100,000
Opposite
: Cover September 1946,designed by Herbert Matter 
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