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Business Plan to Operating Plan
Class 7
October 21, 2009
 
REVIEW
Value Proposition
 
Issues in Team Responses
Question comprehension:
 –Don‟t use bullet points when you are asked to„describe‟ a certain condition or situation – 
Respond specifically to the question/ task 
Value Proposition
 – 
It is about client/ user benefit
 – 
not about how great youare
 – 
Try to encapsulate in brief, but compellingly, bothquantitative and qualitative benefits
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