Social Media eBook - Good stuff for beginners.

A BEGINNERS GUIDE TO SOCIAL MEDIAAn eBook from

www.simplyzesty.com

e. hello@simplyzesty.com

CONTENTS

1. What is social media – simple definition2. An active audience3. The Tools of Social Media3.1 Blogs

•

Micro blogging3.2 Forums3.3 Social Networks3.4 Social Bookmarking3.5 Wikis3.6 Podcasts3.7 Picture & Video3.8 Virtual Worlds4. Forrester’s social technographics report5. Some statistics6. Social media for businesses

1. So….What is social media?

A look at some of the common definitions of social media show thatthe understanding is often varied. Some consider it to be the set of tools available to us that facilitate communication and sharing, whileothers define it as the outcome of this ability to share and create.Wikipedia define it as

“…primarily Internet-based tools for sharing and discussinginformation among human beings. ...”

While this relatively simple explanation helps us to understand thepurpose of social media, it doesn’t encompass one of the moresignificant aspects of social media: the

creation

of content. Thepractice of users creating their own content, whether this is text,pictures or video, is central to social media. Without the content, thereis nothing to share. And without the community, there’s no-one toshare it with.Social media is such a wide-reaching and constantly changing practice,it can be hard to tie it down with a simple definition. At its most basic,social media is the ability to share and interact with others, in anonline community that isn’t restricted by geographical boundaries.Social media empowers anyone with access to the internet toconsume, engage, distribute and produce.Social media is by its very nature fluid and abstract, which accounts forthe difficulty of attributing a simple definition. With this guide, wehope to help you understand social media in practice, by taking youthrough real life examples and current understandings of the socialmedia space.

Category:	Books - Fiction
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Upload Date:	01/19/2010
Copyright:	Attribution Non-commercial
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