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Social Media Governance
 
Empowerment With Accountability
TM
Analysis of Social Media Policies:Lessons and Best Practices
December 16, 2009
SocialMediaGovernance.com©2009ChrisBoudreaux.
 
AnalysisofSocialMediaPolicies:LessonsandBestPracces
Le#erFromtheAuthor
Allcontent©2009byChrisBoudreauxatSocialMediaGovernance.com-CopyrightholderislicensingthisundertheCreaveCommonsLicense,AHribuon-Noncommercial-NoDerivaveWorks3.0Unported,hHp://creavecommons.org/licenses/by-nc-nd/3.0/(Thismeansyoucanpostthisdocumentonyoursiteandshareitfreelywithyourfriends,butnotresellit).
©2009ChrisBoudreaux.2
FellowLeaders,Asorganizaonsevolvebeyondexperimenngwithsocialmediaandbegintousesocialmediatopursuelargerobjecves,manyorganizaonsfeelchallengedtoprovidetherightbalanceofempowermentandaccountabilitytotheiremployees–totrulyengagetheircustomersandotherstakeholders,andtoleverageemployeesinthemarketwhileensuringappropriateaccountabilityforresultsandmanagingpotenalriskstotheorganizaon.Astheyseektofindtherightbalanceofempowermentandaccountability,manyorganizaonscraYoneormoredocumentsthatprovideboundariesandguidelinestoemployeesusingsocialmediaforpersonalandprofessionalpurposes.Manysuchorganizaonswonderwhethertheyshouldpublishapolicynow,orwaitunltheyknowmoreaboutthespace.Inaddion,thoseorganizaonswhoalreadypublishedsuchpoliciesconnuetorefinetheirguidelinesastheorganizaonlearns;astheirgoalsevolve;astheyinvestmoreintothebusinesscapabiliesthatleveragesocialmedia;andasemployeesgrowmoresophiscatedandinvolvedinsocialmediapersonallyandprofessionally.Irecentlyexamined46socialmediapolicydocumentsfromawiderangeofB2B,B2C,non-profitandgovernmentorganizaonstounderstandthefollowing:
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Towhatextentdoorganizaonsfocusonrisksversusopportuniesinsocialmedia?
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Whattypesofguidelinesdoorganizaonsprovidetoemployees?
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owareorganizaonsprovidingguidancetoemployeeswhorepresenttheorganizaoninsocialmedia?Thisdocumentsummarizeskeyinsightsfromthestudyandprovidesbestpraccesdeterminedthroughclientworkandstudiessuchasthis.Thestudyisnotintendedtostascallyrepresenttheuniverseofsocialmediapolicies,buttoprovideideastosupportyourefforts.Ihopeyoufindithelpful.Regards,
ChrisBoudreauxCreatorofSocialMediaGovernance.com
chris[at]SocialMediaGovernance.com@cboudreaux
 
AnalysisofSocialMediaPolicies:LessonsandBestPracces
Contents
©2009ChrisBoudreaux.3
LeHerFromtheAuthor2SummaryofBestPracces4MovaonsforSocialMediaPolicies5MixofGuidelinesforEmployeesWorkinginSocialMedia6ShareofOrganizaonsProvidingGuidanceforSpecificSocialUlies7AllowedUseofOrganizaon’sTrademarksinPersonalSocialMedia8WordCount9LinkstoOtherPolicies10IndustriesofSampledOrganizaons11ListofPoliciesAnalyzed12CreaveCommonsLicense13AboutMe14
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