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Copyright 2010 Beyond Marketing Group, Inc. All Rights Reserved. Page 1
 
Lynette R. Hawkinsbeyond marketing group, inc.
www.pickshovelmarketing.com
Social Media in Easy Talk
Tips for Novices & Professional Services
 
Copyright 2010 Beyond Marketing Group, Inc. All Rights Reserved. Page 2
F
inding Your Place…
 
Last week my 15 year old niece became my
“friend”
on Facebook. She thinks it is
“cool”
that there is a place she and I can talk that is online.You may be hearing all this talk about Facebook, blogging and Twitter andwondering what all of these sites do
. If you’re a small business owner who
happens to market services like accounting, real estate, insurance or consulting,you may be wondering how if at all you could use Facebook as a tool to reach outto new leads or new customer networks.
If you’re comfortable with the I
nternet
but not quite sure how you fit in to this “social media thing”, this e
-book is foryou.As I thought about creating this e-
book, I first thought…Who am I writing
it forand why should it matter?I am writing this e-book for the online novice who is on the fringe of onlineactivity. The person who emails, visits websites but has very little if anyknowledge as to what all the fuss is about social media and not sure where tostart.
It’s
also for the persons who want to get the word out about what they doand would be tickled to identify a way to incorporate social media into theirmarketing plans with little to no effort.I am also writing this for the parent or grandparent who hears their children
talking about “friends on Facebook” but really does not want to ask, “What does afriend on Facebook mean?”
Enjoy!Lynette Hawkins
 
Copyright 2010 Beyond Marketing Group, Inc. All Rights Reserved. Page 3
Content Unfolds…
 
 
Introduction to Social Media
o
 
Why All the Fuss?
o
 
Communication Methods on the Move!
o
 
What is Social Media?
 
Connecting on a Personal Level
o
 
Just Take the Plunge!
o
 
5 Easy Steps
 
What Should You Be Talking About
o
 
3 Areas to Explore
 
Blogging May be the Starting Point
o
 
Defining a blog
o
 
The Value in Blogging
o
 
What to Do First
o
 
How to Write Your Blog
 
Social media possibilities for Novice Professional Service Providers
o
 
Facebook
o
 
Twitter
o
 
Linked in
o
 
YouTube
o
 
Slideshare
 
A Word About Marketing
o
 
Building Value and Trust
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