In Search of InnovAsian

The Malaysian Innovation Climate Report 2010

Azim Pawanchik & Dr. Suraya Sulaiman

Alpha Catalyst Consulting25th January 2010This report is based on the Malaysian Innovation Climate Survey 2009,which was designed and managed by Alpha Catalyst Consulting incollaboration with Microsoft Innovation Center, Malaysia.

PROJECTINNOVASIAN

™

Table of Contents

1.0

Introduction

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52.0

What is Innovation?

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103.0

Innovation in Malaysia

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124.0

Do we really need to Innovate?

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145.0

Innovation: Rhetoric or Reality

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166.0

Barriers to Innovation

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7.0

Drivers to Innovate

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328.0

Time to embrace constraints

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No part of this report shall be reproduced, broadcasted or distributed in any form or byany means or stored in any database, network or retrieval system without the prior consent of Alpha Catalyst Consulting.The contents of this report has been prepared by Alpha Catalyst Consulting and constitutethe views and opinions of Alpha Catalyst Consulting only, and not those of Microsoft.Alpha Catalyst Consulting shall not bear any responsibility for any damage, loss or injury,whether intentional or unintentional, incurred as a result of usage in any way of theinformation contained in this report.

About Alpha Catalyst Consulting

Alpha Catalyst Consulting (ACC) is an Asian basedInnovation Consulting company. It was founded in theyear 2000. ACC’s main focus is on helpingorganizations build the capability and capacity toinnovate and renew itself, to be competitive in themarket place.Through extensive research and consulting experiencein Asia, Alpha Catalyst has pioneered a simple andpragmatic Innovation Framework to help companiesthat are curious to embrace the innovation agenda.Our insights have helped Asian organizations explorenew approaches and ideas to innovate the way theyinnovate, whilst widening perspectives and embracinginnovation without fear of uncertainty.ACC, has done work in diverse industries ranging frombanking sector, oil and gas right up to the telcoindustry. Apart from Malaysia, the ACC team has alsoworked in Singapore, Indonesia and in the MiddleEast.

Alpha Catalyst Consulting,

Level 36, Menara Maxis,Kuala Lumpur City Centre,Kuala Lumpur, 50088 Malaysia.Tel: 603 26150133email: info@alphacatalyst.comwww.alphacatalyst.com

Acknowledgments

We would like to thank all the participants of theMalaysian Innovation Climate Survey for investing thetime and mental energy to share their views oninnovation. We would also like to thank other partnersfor helping us design the survey, promote the surveyand in preparing the report. This includes MicrosoftMalaysia, MDEC, Warisan Global Sdn. Bhd. (the hostfor Global Entrepreneurship Week in Malaysia), Youth Entrepreneur Malaysia, Bugs Tan and manyothers. We would also like to express our gratitude toBank Rakyat, DiGi Berhad, AirAsia X, UEM InnovationCentre, Petronas and many other organizations for allowing us to learn, explore and understandinnovation from a Malaysian/Asian perspective.

We believe innovationis amindset and culture,that iscapable of conceiving the needfor change and developingbreakthrough ideas andsolutions. It’s the willingness tochoose and execute riskybut promisingideas. Lastly, it isabout harnessing value whenideas are brought to themarket. Hence, it’s aconvergence of needs, greatideas,executionand valuecreation