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Magazine World
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fipp.com
T
he most popular pages on FIPP’s website,
fipp.com,
are our newson magazine launches fromaround the world. Towards theend of 2010 we started listing launches of iPad editions of magazines, and they now regularly account for a half of all the launchactivity that we monitor. It’s remarkableto think that the iPad was launched lessthan a year ago, and even more remarkablethe impact it has had on the publishingindustry. That there is excitement in thehalls of magazine media groups around the world is an understatement. The iPad hasproven to be one of those very rare beasts – aproduct that has engaged the imaginationof editors and the hopes of accountants.At the Digital Innovators' Summit in Ber-lin on 14-15 March, FIPP will be launchingthe second
Innovations in Magazines World Report
. Our first edition was a huge successand I’m sure the new edition will prove just asstimulating and thought provoking.* E-pub-lishing and iPad initiatives feature strongly of course, and all the early excitement was about what the technology could do, and what itmeant for content deployment and the userexperience. Whilst this focus of attention will never go away, there is no doubt that just at the moment the debate has shiftedfirmly on to business model considerations.Magazine media companies are prov-ing to be very different customers to thosethat Apple has been used to dealing with. We are an industry with a significant voice,and can mobilise opinion very effectively.On a positive note, as the dialogue withApple has progressed, they have changedtheir previously very rigid position on theirstandard terms and conditions. Whilstsome ways short of what magazine pub-lishers want, the changes are helpful andcertainly a number of publishers are quitehappy to continue developing their busi-ness and trying out more experiments withApple. But issues such as the quantum of revenue splits; the access to customer data;the ability to set pricing; and the arbitrary application of rules on content; are extremely significant and are far from being resolved.In the traditional, analogue world thereare a host of long-standing precedents, jointindustry codes of conduct, accepted businesspractices and the like, that have addressedall of these issues. Given that the iPad isless than a year old, it’s understandable thatdefinitive positions acceptable to all have not yet been reached. So a dialogue with Applemust continue, though magazine mediaorganisations need to be clear on their objec-tives in such a dialogue – for example, FIPPitself has yet to take a co-ordinated view onmany of these issues as we simply have not yet had the time to debate the matters.Of course, with the emergence of moretablet devices, initiatives such as Google’sOne Pass, and perhaps with HTML5 com-ing along to potentially change the gamecompletely, this is an incredibly fluid land-scape. By the time we come to FIPP’s WorldMagazine Congress which will be held this year in New Delhi in 10-12 October, (seepage 29) it’s pretty certain that our world will be looking very different – and all themore reason for magazine media peopleto come along, share views and learn.
*
See page 11 for more information aboutFIPP's
Innovations in Magazines World Report
The worldwide magazine media association
Queens House, 55-56 Lincoln’s Inn Fields, London WC2A 3LJ, UK
pp.cominfo@pp.com
MAGAZINE WORLD
Editor
Amy Du n
Managing editor
Karen Taylor
Design
Ian Crawford
FIPP
Chris Llewellyn,
president and CEO
Helen Bland,
company secretary and information servicesdirector
Christine Scott,
vice president
Natalie Butcher,
research and administrative assistant
Stuart Hands,
commercial manager
Claire Jones,
events manager
Jenny Stubbs,
training coordinator
FIPP MANAGEMENT BOARD
Chairman
Aroon Purie, chairman and editor-in-chief, TheIndia Today Group
Vice
Chairman
David Hill, president andCEO, International Publishing Services, IDG (International DataGroup), USA
Treasurer
Erwin Fidelis Reisch, CEO, Alfons W.Gentner Verlag, Germany
Immediate past chairman
PierreLamunière, chairman, Edipresse Group, Switzerland
Presidentand CEO
Chris Llewellyn, president and CEO, FIPP, UK
FIPP ADVISORY BOARD
Hubert Burda,
chairman of the board and publisher, HubertBurda Media Holding, Germany
Thomaz Souto Corrêa,
member of the board of Abril Group, Editora Abril, Brazil
AxelGanz,
president, Axel Ganz Communication, France
GeorgeGreen,
consultant, Hearst Corporation, USA
Akira Nagata,
special advisor, Nikkei Business Publications, Japan
DIRECTORS
Phil Scott,
managing director, ACP, Australia
Roberto Briglia,
general manager, Magazine Division, Arnoldo MondadoriEditore, Italy
Ralph Büchi,
president, Axel Springer International,Axel Springer, Germany
Eckart Bollmann,
executive boardmember, Bauer Media Group, Germany
Peter Phippen,
managing director, BBC Magazines, BBC Worldwide, UK
UlrikaSaxon,
CEO, Bonnier Tidskrifter, Sweden
Shi Feng,
president,China Periodicals Association (CPA), China
Alfredo Ogawa,
Editorial Services Director, Editora Abril, Brazil
Jacques Louvet,
president, Fédération Nationale de la Presse d’InformationSpécialisée, France
Torsten-Joern Klein,
president, G+JInternational, Gruner + Jahr, Germany
Victor Shkulev,
chairmanof the board, Hachette Filipacchi Shkulev/InterMediaGroup,Russia
Rupert Heseltine,
chairman, Haymarket Media Group,UK
Duncan Edwards,
president and CEO, Hearst MagazinesInternational, USA
Fabrizio D’Angelo,
managing director, HubertBurda Media Holding, Germany
Joseph Frenkel,
chairman,Israel Association of Periodical Press, Israel
Young Chull Kim,
chairman and group publisher, Kaya Media Corporation, Korea
Jean de Boisdere,
deputy CEO international, LagardèreActive, France
Antonios Liberis,
president, Liberis Media Group,Liberis Publications, Greece
Nina Link,
president, MagazinePublishers of America, USA
John Relihan,
CEO, Media24Magazines, Media24, South Africa
William T. Kerr,
memberof the board, Arbitron, USA
Barry McIlheney,
CEO, PPA, UK
Svida Alisjahbana,
director, PT Gaya Favorit Press (FeminaGroup), Indonesia
Enrique Iglesias,
CEO, RBA Revistas, Spain
Brian Segal,
president and CEO, Rogers Publishing, Canada
Eija Ailasmaa,
president and CEO, Sanoma Magazines, TheNetherlands
Koos Guis,
CEO, Sanoma Magazines International,The Netherlands
Alan Heng Loon Chan,
chairman, SPHMagazines, Singapore
Lisa Gokongwei-Cheng,
president,Summit Media, The Philippines
James L. Jacovides,
vicepresident, international, Time Inc., USA
Alexander Lindholm,
CEO, United Magazines, Finland
Wolfgang Fürstner,
managingdirector, Verband Deutscher Zeitschriftenverleger, Germany (Ex-ocio)
Enrique Micheli,
executive director, Asociación Argentinade Editores de Revistas (AAER), Argentina
Negotiating afluid landscape
Printer
Pensord
Mailing
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Paper
Hanno Art Silk. Supplied by Sappi.©FIPP 2010 ISSN: 1359-1312. Circulation: 6,000
PRESIDENT'S COMMENT
"We are an industry withsignificant voice, and canmobilise opinion effectively..."
Please note:The opinionsexpressed inthis magazinedo notnecessarilyrepresent theviews of FIPP.
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