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Ben Cotton's Documents
Facebook Timeline [INFOGRAPHIC]
Edelman Digital created an infographic showing the key changes arising from Facebook Timeline.
Category:MarketingReads:506Uploaded:03 / 22 / 2012ShareAdd to collectionSocial Media ProBook
Social Media ProBook 2011/12 is a free e-book published by Eloqua and JESS3 featuring articles written by a cross-section of social marketers including in-house, agencies, analysts, social support professionals across both business-to-business and business-to-consumer industries. http://socialwebthing.com/2011/07/launch-of-the-social-media-probook/
Category:MarketingReads:685Uploaded:07 / 17 / 2011ShareAdd to collectionAn Introduction to Social Media Monitoring by Ben Cotton (2010)
There is an unparalleled level of conversation happening in social media and with it potential opportunities for organisations to engage with consumers and generate brand loyalty. Subsequently a plethora of online monitoring tools is available on the web, from the free services which are often basic, yet functional, right up to the comprehensive, in-depth and expensive paid-for services. This whitepaper is designed to offer a brief explanation and appraisal of some of the online monitoring tools available.
Category:MarketingReads:664Uploaded:10 / 14 / 2010ShareAdd to collectionDissertation Transcript (2010): 'Ethics in PR'
Dissertation Questions on Ethics 1) In your opinion, what does it mean for a pr practitioner to be ‘ethical’? Quite simply: it means a lot. The importance of ethical behaviour cannot be understated. We live in a society where people demand organisations that they can trust and ethical behaviour is fundamental to achieving trust. That said, trust is fragile and needs to be earned, built and made over time. In a literal sense being ethical for a PR practitioner means being open, honest and transpa
Category:(not categorized)Reads:768Uploaded:04 / 10 / 2010ShareAdd to collectionEdel Talk (2010)
March 19, 2010 _________________________________________________________ Edelman Supports International Paralympic Games in Vancouver, Whistler Edelman is on assignment for The International Paralympic Committee (IPC) as its 2010 Games got underway this week in Vancouver and Whistler, British Columbia. Karyo Edelman general managers Patti SchomMoffatt and Paul Welsh were among the Vancouver Paralympic Torch Relay torchbearers who carried the flame through downtown Vancouver on March 10. They we
Category:(not categorized)Reads:616Uploaded:03 / 19 / 2010ShareAdd to collection110310 MatchJust Me - Terms and Conditions FINAL
match.com ‘Just Me’ Competition Terms & Conditions ("T&Cs") 1. These T&Cs apply to the ‘Just Me' competition (the "Competition") being run by match.com International Ltd (the "Promoter"). 2. The Competition is open to residents of the UK who are aged 18 or over, excluding employees of the Promoter, and their affiliated companies, immediate families, agents and anyone else professionally connected with the Competition. 3. To participate in the Competition, go to http://www.facebook.com/matchuk
Category:(not categorized)Reads:207Uploaded:03 / 12 / 2010ShareAdd to collectionShine's Internship 2010
Internship Copy for Website 2010 Shine are on the hunt for the shining stars of the future. If you're currently studying at university, college or looking to kick-start a career in PR then you might like to consider applying for our internship programme. Shine is one of the freshest, smart and connected brand communication consultancies in the industry and we’re offering you the opportunity to work as part of a dedicated team. This will include experience across Shine’s broad portfolio, includin
Category:(not categorized)Reads:1,215Uploaded:02 / 19 / 2010ShareAdd to collectionBlog Transcript (2010): 'Digital skills: views from the PR industry'
For my blog post ‘Digital skills: views from the PR industry’ I carried out a Q&A via email with a group of PR professionals who agreed to be interviewed. Below are the answers in full. I have also included two academics who made valuable contributions to the debate. Interviewees Marshall Manson, Director of Digital Strategy, Edelman Stephen Waddington, Managing Director, Speed Communications Andy Barr, Owner, 10 Yetis Simon Wakeman, Head of Communications & Marketing, Medway Council Comments Pa
Category:(not categorized)Reads:481Uploaded:01 / 27 / 2010ShareAdd to collectionReport (2007): 'Analysis of Score!'s Marketing Activity for 2005/06'
Leeds Metropolitan University BA(Hons) Public Relations, Arts Marketing 1.1 Introduction Score! is a school of composition and a venue for the performances of new classical music, and is based in Ealing, West London. The organisation was founded in April 2005 and is managed by a voluntary Board of Directors currently made up of 8 members and a triumvirate managerial structure comprised of an Artistic manager, General manager and Marketing and Sales manager under the regulation of an Executive
Category:(not categorized)Reads:355Uploaded:01 / 08 / 2010ShareAdd to collectionReport (2008): Analysis of Leeds City Museum's Marketing Activity 2007/08
Leeds Metropolitan University BA (Hons) Public Relations, Arts Marketing 1.1 Introduction Leeds City Museum will reopen in summer of 2008 after a £20m move. The project funded by the Heritage Lottery Fund, Leeds City Council, the Single Regeneration Budget and Yorkshire Forward has seen the Grade II-listed Civic Institute building off Millennium Square transformed into a state-of-the-art museum. The exhibitions will include Ancient Worlds, Living Planet, World View, the Leeds Collectors and Th
Category:Books - FictionReads:1,947Uploaded:01 / 08 / 2010ShareAdd to collection
