Social Media Marketing & Community Management

The Study Guide: Week of March 15 2010

Social Media Marketing

Audience data + objectives + insight into your industry + strategic mindset as a marketer will enable you to formulate a strategic approach that delivers results and permeates themarket. (Source:http://www.toprankblog.com/2010/03/2010-leadingre-conference)And who are these social gamers? They are predominantly women. And, looking at it froma national level, the French are mad for social gaming, followed by the Brits. (Source:http://socialmediainfluence.com/2010/03/18/most-avid-social-gamers-likely-to-be-female-french-divorced)

Source:http://cdn.mashable.com/wp-content/uploads/2010/03/1bntweets3.jpgUp to 90% of high-income internet users regularly shop online. The internet is their number one source for information about luxury products. Because the internet is founded onprinciples of accessibility and democracy, luxury brands generally use digital as a way tospread the brand's dreams and mythology. (Source:http://l2thinktank.com/?p=3513)Source:http://socialmediagroup.com/2010/03/17/social-media-statistics-tv-multi-tasking-online-news-and-your-brands-friends-fans-followers/

SuperbowlOscars03.5710.51420092010People surfing Web while watching TV

(Source:http://mashable.com/2010/03/18/social-media-sites-data/)Tools and technology are not the most important thing when any brand uses social media.Its your content and the people who manage and grow your activity who count. (http://www.freshnetworks.com/blog/2010/03/the-seven-harsh-realities-of-social-media-for-any-brand/)