SMM and CM Study Guide 4

Embed Doc
Copy Link
Readcast
Collections

CommentGo Back

Download

Social Media Marketing and Community ManagementThe Study Guide: Week of March 29 2010

Social Media Marketing

•If you’re producing content, atomize it and distribute it as widely as possible. If you havea photo gallery, it should be everywhere. Your Web site. Blog. Flickr. Facebook. Linkedfrom Twitter. At a minimum. Social media takes too much time and effort to not use everybit of leverage at your disposal, and creating content and uploading it in just one place isa tragic lack of synergy. (Source:Convince and Convert)•Your social media audience is very similar to the audience you get if a newspaper writesabout you, or a TV show mentions your product. They know who you are now. They'rewaiting to hear from you - they're waiting for you to bring them from the outer circle of people-who-are-lurking to the inner circle of people-who-are-buying. (Source:Conversation Marketing)•Social media monitoring is only as good as the decision-maker who does something withthe intelligence. (Source:Social Media Explorer )Source:SocialTimes•If your company owns several independent brands, you could work with Foursquare tocreate a badge for consumers who patronize each of the brands. Similarly, you cancreate very cool cross-sell promotions to reward consumers who visit your location andalso a partner company's location. The possibilities are endless. (Source:ClickZ)

•Measure your impact ruthlessly. Measure against your original business aims and refineyour approach and strategy if you are not having the impact you expect. (Source:FreshNetworks)•Irrespective of what you do or say, some people simply want to be heard to becomplaining. In some instances your direct intervention might just fuel the problem, whensimply monitoring from a distance would have allowed the individual to get it out of their system and then quieten down. (Source:Econsultancy)•People love you on Foursquare, you've got the hottest place to hang out in town. Whynot show it off? Add a Foursquare venue widget to your website and everyone can seehow popular your place is and read the tips people have left. (Source:PlaceWidget) •Let’s face it: Not everything should be marketed using every new cool tool on the block.Facebook Pages have specific features and functionality that may not always suit all thethings you’d like to market. Facebook fans also have certain expectations in terms of how, when and why they interact on a Facebook Page. (Source:Web Worker Daily)•If your market is big enough you may need to set up your own social network so you can'own' the data and use it to define new products, segment your market and reallyunderstand what people are talking about. There are many ways to approach this, fromblogs and forums to fully fledged social platforms with user profiles and interest groups.Don't get caught up in the technology, it's your customers needs that are important.(Source:Marketing Mag)•People rarely want to talk about you or your products (the only exception I can think of isApple). They want to talk about themselves. Make sure you satisfy this basic demand – if you give people a place to talk about themselves (and the right people join your community), conversation about your products should come naturally. (Source:Community Spark)

Community Management

•Let the consumer play a part in developing the brand by creating a place for them to doso. Conversation and community is all: ebay thrives based on consumer feedback, asdoes the newer Dell, Starbucks and IBM. If consumers trust the community, they willextend trust to the brand. Not just word of mouth, but the right word of mouth – andwithin a relevant context. This means the coming of a new era of customer care, andexpectation of what customer care actually is. (Source:

Smart Insights)

Source:RedCube Marketing•Instead of rushing to build brand communities and hoping thateveryone will participatewith lots of energy, brands need to ponder whether they have a community or what kindit really is. (Source:SocialMediaToday)•Marketers must not only listen, converse and engage; but they must now act. By takingthe collective knowledge and feedback from the community and using it as source of innovation and change, they will have the opportunity to create strong brand advocacy.(Source:Britopian)•If the organization provides valuable material to individuals, but doesn't depend onindividual participation to make that material better, what's the incentive to participate?Obviously there needs to be a much clearer value transaction that being part of thecommunity benefits the individual. (Source:SocialMediaToday)

Emerging Trends and Technologies

•Forrester is predicting that by 2014 US online retail will grow at a 10 percent compoundannual growth rate to reach nearly $249 billion. Correspondingly, the major WesternEuropean nations will grow at an 11 percent CAGR, hitting

€

114 billion in five years' time.(Source:

Econsultancy)•Twitter is the most popular social sharing option on the 100 top blogs in the blogosphere.So says a recentreport from Royal Pingdomthat studied how common dedicatedbuttons, for different means of sharing web content, were on top blogs. (Source:SocialTimes)

of 00

Leave a Comment