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May 2009
Tapping Communitiesto AccelerateCorporate Innovation
 
2
What We’re Going to Talk About
spigit
Strategic value of innovation
less than 5 seconds ago from PowerPoint 
spigit
Email ≠ communities
less than 5 seconds ago from PowerPoint 
spigit
Corporate innovation is more than a popularity contest
less than 5 seconds ago from PowerPoint 
spigit
If you can’t measure it, you can’t manage it
less than 5 seconds ago from PowerPoint 
spigit
Wrap up
less than 5 seconds ago from PowerPoint 
 
3
Strategic Value of Innovation
Leading innovators
generate 430 basis points more 
in shareholder return than do average companies.Put another way, if an averagecompany were to return 7.7% onyour investment,
leading innovators 
would return 12.0%. Asan investor, that’s pretty 
attractive
.
 
“Best-in-class innovators hit product 
revenue targets
 and 
launch dates46% more often 
than industry peers.The best-in-class companies are 30%more likely to systematically 
captureand track ideas
, and 40% more likely to
tap external communities 
for new ideas and feedback.” 
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bhc3

The full webinar replay with Forrester's Oliver Young and myself is accessible on the Spigit website: http://www.spigit.com/products/webina...

reply06 / 06 / 2009
bhc3

This presentation is discussed in greater detail over on the Spigit blog at: http://blog.spigit.com/Blog/View?blog...

reply05 / 23 / 2009
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