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CsofInnovation20
, ,
rowdsourcingCompetitionCollabor
 
Hutch Carpenter
 
VP of Product@bhc3
 
2
 
What is this “innovation” you speak of?Innovation
: A
change
in a productoffering, service, business model or operations which
meaningfully 
improvesthe experience of a
large
number of stakeholders
 
3
 
Multiple Forms of Innovation
minimaltechnologychangecreate new marketradicaltechnologychangemanage existing market
,
Low risk
 
manycompetitors
 
High
,
risk
 
highreward
 
Customer
;
experience
 
costsavings
,
High risk
 
defensivestrategy
of 00

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