An inspirational book for those who have ever considered entrepreneurship or who currently own or work for an SME.At first it felt too inspirational with little substance. It felt too… Seth Godin. A good read, but ultimately pointless and substance-less. Inspirational for the sake of being inspirational and not offering tips that are practical enough to produce sustainable, long-term changes or thoughts.But then I continued reading.This is good!The book suddenly changed into an inspirational book with actionable suggestions. It discusses peer-reviewed studies that you can implement to become more creative. Offers real, practical advice on starting something on your own or making something that you are currently a part of work better than ever.Worth it. Each chapter is a page or two long. A quick read: one or two sittings.
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