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Ebook460 pages7 hours
Sales and Marketing the Six Sigma Way; Improve Your Sales Process, Win More Customers, Lower Costs & Boost Margins
By Michael Webb and Tom Gorman
Rating: 3.5 out of 5 stars
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About this ebook
Quality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business—except marketing and sales. In Sales and Marketing the Six Sigma Way, sales and quality guru Michael Webb shows how to blend marketing and sales efforts with the cutting-edge methods of Six Sigma to boost their bottom lines.
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Reviews for Sales and Marketing the Six Sigma Way; Improve Your Sales Process, Win More Customers, Lower Costs & Boost Margins
Rating: 3.4 out of 5 stars
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- Rating: 4 out of 5 stars4/5Very insightful. Opened a new frontier in the field of marketing and sales