How to Get Ideas
By Jack Foster and Larry Corby
4.5/5
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About this ebook
Jack Foster
Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s "Creative Person of the Year" award.
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Reviews for How to Get Ideas
17 ratings4 reviews
- Rating: 5 out of 5 stars5/5Quick read and well worth it.
- Rating: 1 out of 5 stars1/5Actually I read an earlier edition, published 1996. Writing books can be divided into 'tools for writing' and 'self-help/inspirational'. This definitely falls into the latter category, of which I'm not fond. It seems there was a proliferation of this kind of self-help book in the '90s and I was looking for something more concrete.Perhaps others will be inspired after reading this book, but I wasn't. I was kind of annoyed that it took the author an entire book to say what could have been summarised in two pages. And what has already been said before.
- Rating: 5 out of 5 stars5/5Absolutely delightful and inspiring!
- Rating: 4 out of 5 stars4/5This is a fun book to read and I’m sure was a fun book to write.Jack Foster confesses in the opening pages that there is no rocket science enclosed within its pages, and perhaps nothing new. In one sense he is correct, and his liberal use of quotation, some of which span the centuries, underline the timeless nature of the principles he describes. Indeed like much good advice, he is telling us much that we already know, if only we take the time to stop and realise it. Sadly the reality is that we seldom do.Here is perhaps the secret of the book. Jack writes in an engaging style which invites the reader to take a moment out from continuously doing what they do. The style of the book and its length, you will read it easily in two evenings, invite the reader to allow themselves to be reminded that they already know how to have ideas, and have simply lost the habit, and need to refine their skill.In essence the book outlines five steps. Define the problem; Gather the information; Search for the idea; Forget about it; Put the idea into action. As I said, no rocket science, but the book explores each step in concise and inviting chapters which bring focus to the process without labouring the points. Among other things you’ll learn how to be courageous and curious, how Einstein equated his ability to being mentally retarded and thinking like a child, and the importance of fun. The careful use of quotations expands the imagery of the ideas as do the personal anecdotes and gathered stories. In addition there are lists of prompts to get each of the steps of the process working for you.Some of the anecdotes naturally relate to Jack’s background in advertising, but don’t be put off. These do nothing to diminish their value to all of us who seek to see in new ways and do new things.As a taster, think of the question “What is half of thirteen?How many answers have you got? The book stops at 23 answers, but having read it, I guarantee you’ll double this and know that you can double it again.This is a good fun read and will remind you of all you know about having ideas, and help make these magical events less infrequent.
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