If you are nervous about selling, then this book is for you. If the idea of ‘cold-calling’ fills you with horror, then this book is for you. If you are a shy or introverted person and wonder if you can cope with networking, then this book is for you. During my various careers over the last four decades (ouch!), I have always been a reluctant salesman and I never liked cold calling; in fact I absolutely hated it. I still do but, thanks to networking, I don’t have to do it anymore.
This book explains the 'why', 'where' and 'how' of networking and how even the shyest of people can become productive networkers.