Who is Generation Why and why are they creating chaos for managers of every type of business? What do they really want from a job? What does it take to attract and keep the best and brightest of this generation? How can you tap into this next generation's so often touted "remarkable potential" and leverage their talent to maximize productivity and enhance profits? This book not only addresses these questions but also provides the answers.
Employing Generation Why blends eye-opening profiles and stories with the practical experience of a professional who has worked directly with millions of Gen Why youth over the past ten years. The book goes beyond creating an awareness of a generation growing up in turbulent times, and provides a critical understanding of why this generation responds the way it does. Then it delivers to managers the ideas and tools the need to successfully integrate Gen Why into their workforce.
Employing Generation Why is the definitive instruction manual for executives, managers, supervisors, HR Professionals, and every business professional that has a vested interest in connecting with the emerging labor force.
Every business leader (e.g. owner, executive, manager, etc.) struggles with the declining work ethic and the entitlement mentality of their new emerging employment base.. Eric is the only speaker who focuses on developing work ethic in the emerging workforce and he’s written the first business book for leaders on improving work ethic since 1904.
Since 1998, Eric Chester has been known by millions as the premier expert on Generation Y. As an award-winning keynote speaker and a bestselling author, he was the first to explain the differences the new enigmatic generation brought to the workforce, and he emerged as the “go to” guy when employers wanted to know how to recruit, train, manage, motivate, and retain them in the workplace. Since most people now recognize the differences this age group has introduced to the workplace, Eric has evolved his program into one that addresses the core problem that is eroding the foundation of America’s way of life: the lack of work ethic among young people.
Having addressed more than 2000 audiences from a plethora of industries over the past 20 years, Eric’s programs are fluid, teeming with information and strategies, and impeccably aligned with innovative multimedia technology that visually reinforces tools, concepts and solutions. He is dialed-in to the mindset of this burgeoning generation, frequently appearing on national media (Good Morning America, MSNBC, FoxNews, CNN, ABC News 20/20, etc.) and is interviewed in major publications (Los Angeles Times, Wall Street Journal, Fast Company, Workforce Magazine) to provide insight and perspective to business leaders and concerned adults.
Eric is the Founder & President of Reviving Work Ethic, Inc., helping leaders develop work ethic in the emerging workforce to promote better performance, increase productivity and decrease turnover in their business. He is also the Founder and CEO of the Bring Your A Game to Work Initiative (The A Game, LLC): a work ethic training and certification program for youth built on the foundation of seven essential workplace values (Attitude, Attendance, Appearance, Ambition, Accountability, Acceptance, and Appreciation) that are prerequisites to success in any field, any job, and any industry.
His client list includes Dairy Queen, Harley-Davidson, Wegmans, Wells Fargo, and Toys-R-Us. He is the author of Reviving Work Ethic: A Leader’s Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce, the first book of its kind since 1904. Also, Eric authored BRING YOUR A GAME TO WORK – Seven Values That Will Make Every Employer Want to Hire You and Fight to Keep You (ChesPress 2010), the centerpiece of The A Game, showing teens what every employer wants and expects from them. In addition, Eric has authored three other titles, and co-authored eight books for teens.
As a keynote speaker, Eric Chester holds the prestigious CSP (Certified Speaking Professional) credential awarded by the National Speakers Association, its highest earned designation. He is a 2004 inductee into the CPAE (Council of Peers Award of Excellence) International Professional Speakers Hall of Fame, an honor shared by less than 2% of all professional speakers in the world.read more
Reviews forEmploying Generation Why? Understanding, Managing, and Mo...