Entrepreneurs Brief Guide - How to Research Your Market.
Every successful start up business needs a profound understanding of its target customers and the marketplace it plans to operate in. This understanding enables you to focus on your target customers’ needs, sell professionally, compete effectively and identify and harness new opportunities. Conducting such market research on target customers and your potential competitors will enable you to acquire vital knowledge. In 30 minutes, learn how to: (a) Conduct your market research, (b) Interpret market research results, (c) Consider your competition and (d) Seek expert help
Dr Jim Porter is a chartered engineer, qualified to a PhD level from London University, with more the 25 years business experience. He has worked for several multinational companies in Europe and the USA. His experience stretches from new products development, project management, new business building, profit and loss responsibility, to the creation of several successful joint ventures and acquisitions.
Currently, he is a senior executive, responsible for strategy development and growth initiatives, including partnerships and new businesses building. Dr Porter is particularly interested in business incubation, helping entrepreneurs and start up business owners to achieve their personal and business objectives.
Dr Porter is the author of several publications, including a book titled “How to bake your business idea and eat it”, and the creator of “Entrepreneurs Brief Guides” series.
Dr Porter is a Fellow Member of several professional organizations and institutions in Europe and the USA. He can be contacted on his email TheJimPorter@gmail.com .read more