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    Website Design Guide for Private and Business Users: Concepts and Techniques Demystified For Beginners
    Website Design Guide for Private and Business Users: Concepts and Techniques Demystified For Beginners
    Website Design Guide for Private and Business Users: Concepts and Techniques Demystified For Beginners
    Ebook103 pages2 hours

    Website Design Guide for Private and Business Users: Concepts and Techniques Demystified For Beginners

    By Brian Stephens

    2.5/5

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    About this ebook

    Ever wondered how websites are put together? Or whether your present website is working as well for you as it should? In this comprehensive website design guide, Brian Stephens, a website designer and ebook publisher, lifts the lid on the concepts and techniques that can make all the difference to a website's success.
    The information demystifies this jargon-riddled business and will help even complete beginners brief web designers and hold them to account if the site is not doing its job properly. And for the already computer-savvy, the author leads the way for them to create their own website, either using the Wordpress platform as a content management system or by adopting the most effective methodology for a static website design.

    There are suggestions and links to the latest web design training resources that are freely available on the internet and which detail exactly what needs to be done to make a website work. So no more searching for the best resources, they can now be accessed directly from the book.
    Subjects covered include: how to choose and register a name for your website; who to host with; how to set a reasonable budget, and ensure you can change or add more content to your website, at will, without paying a designer or webmaster. Then, once it's up and running, you are shown how to get traffic to your website by using the most relevant and up to date techniques for website and blog promotion.

    These include, on page optimisation as part of the web design, off page optimisation for website promotion and using social signals, don't worry these terms are fully explained in the guide, but needless to say they cover tactics such as link building and engaging on social media sites like Twitter and Facebook.

    The book is ideally suited to anyone that wants to create a website for their business or personal use or has had problems getting an existing website organised to meet their requirements.

    Existing and future website owners will find this up-to-the-minute guide an excellent point of reference for managing a nowadays powerful business and personal tool. Creating your own website need no longer be the preserve of big business and the most gifted computer technicians. You can have your own website in a matter of days, . . . for a surprisingly low outlay. But read this first! It could save you a fortune, or at least a lot of time.

    LanguageEnglish
    PublisherMoulin Publications
    Release dateApr 2, 2012
    ISBN9791090730151
    Website Design Guide for Private and Business Users: Concepts and Techniques Demystified For Beginners
    Author

    Brian Stephens

    Working and living in the South of France as a website designer, blogger and ebook publisher.

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      Book preview

      Website Design Guide for Private and Business Users - Brian Stephens

      Website Design Guide

      For Private and Business Users

      Introductory Concepts and Techniques Demystified For Beginners

      By Brian Stephens

      Digital rights

      Moulin Publications

      © Brian Stephens 2011

      (ISBN: 979-10-90730-15-1)

      Published by Moulin Publications at Smashwords

      This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you're reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      ********************

      Table of contents

      Introduction

      Part one

      What are the costs of designing a website?

      What do you want your website to do for you?

      The way it looks - style

      What it does - functionality?

      Finding your way around the website

      How to make Google your best friend - on page optimisation

      Ensuring a website fits all standard computer screens

      How to ensure you can update your own content easily

      Maintaining a uniform look

      Using flexible web pages to make adding content easier

      Registering a domain name

      Hosting your website

      How Google ranks your website – off-page search engine optimization

      Website performance

      Benefits of a well-designed website

      Briefing a designer

      Part two

      Website costs from a designer perspective

      Website or blog?

      Taking a static web design approach

      Using flexible web pages to make adding content easier

      Optimising website pages - the technical perspective

      Organising your information for your website

      How to put your website on the Internet

      Reference Information

      Introduction

      This reference work is a must read for any small business owner or individual who is considering publishing a new website, or is looking to improve on an existing website design. It caters for anyone who either wants to know how to brief a website designer or feels they have, or can learn, the necessary skills to create their own website; with a little guidance to steer them away from potential pitfalls.

      Brian has been involved with technological developments for over 30 years and has worked in both project and departmental management at a senior level.

      He has come to recognise over the years that many people, who have never been exposed to a technical environment, may struggle to understand what needs to be communicated to designers in order for them to complete a design task that meets their requirements.

      Website design is no different to any other project in this respect. Just having a basic understanding of what is required, in layman’s terms, can facilitate a means to effective communication between designer and client.

      The book is split into two distinct parts.

      Part one:

      Gives you the knowledge you need to help you brief website designers and webmasters as they create your new website, . . . or seek to improve your existing one. It describes in layman’s terms where the costs for a website come from, how to communicate the style and functionality you require, and how to both maintain and promote your website once it has been published on the Internet. Everything is here that you need to know to achieve your objectives for the website you want, and a little more.

      Part two:

      Builds upon the information in part one, offering detailed information to enable the computer savvy to dispense with outside help and create a new website or improve their existing one - saving even more money in the process. You will find links to many useful sources of technical support the author has used during his time as a website designer. The emphasis of the second part is to describe the optimum approaches to web design and then point readers towards online training that will allow them to develop the necessary skills needed to implement those techniques.

      Back to Contents

      What are the costs of designing a website

      The first thing that springs to mind for most people considering purchasing a new website is ‘What is it going to cost?’ This tends to be true for both individuals and businesses.

      Where the costs arise

      When estimating the cost of creating an average website, there are three principal considerations to take into account. These involve:

      - Buying a domain name (a name that is exclusively for your use – like www.myveryownsite.com)

      - Web Hosting (the internet organisation you pay annually to ‘host’ your website on their ‘servers’ so that anyone, anywhere, anytime can visit it)

      - Website design and development (the fees a professional needs to be paid to create your website so that it looks good and does what you want it to do)

      Buying a domain name

      The first thing to understand is that you never actually own a domain name outright; you lease it by the year from a domain name provider and as a result it needs to be renewed periodically as the lease period expires. Think of it as leasehold, rather than freehold: as long as you pay the rent, nobody can take it away from you.

      That said the fees for leasing a domain name are low. For example, a standard .co.uk domain name can cost as little as £3 pounds a year and a standard .com domain name £10 a year. There is normally a minimum period to register and maintain the domain name but typically it will be for no more than two years and is more likely to be only one.

      Renewal fees pretty much stay at the level you paid when you bought the domain name. This is a highly competitive marketplace and you can move the domain name to another domain provider if you feel you are no longer getting value for money.

      More on domain name registration later.

      Hosting a website

      Websites need to be hosted on a server (a powerful PC) that is connected to the Internet permanently. There are many companies offering such web hosting services. They rent you space on one of their PCs at their business location and maintain your website online on your behalf. They ensure your connection to the Internet is always intact and that any additional services they offer as part of the hosting package are functioning correctly.

      For small businesses just starting out on the Internet the costs for hosting can be kept to very moderate levels. Typically a starter pack (more than adequate for most small businesses) can begin for as little as £3 a month and you may only need to commit to a period of twelve months.

      Website design costs

      There are a number of different approaches to creating a website. The traditional approach has been to ask a web designer to produce a bespoke design to meet specific requirements. This is still a viable option and, when done correctly, means you can achieve the functionality, style and appearance you want, unique to you and catering for your needs. This approach is unlikely to be the very cheapest option but should still be affordable depending on the specifications required. And it is the route that the non-computer literate should

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