Marketing Films to Millennials and Baby Boomers
()
About this ebook
This is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups’ characteristics, the structure of the industry, and tips for meeting these groups’ needs now and over the next decade. It also includes a SWOT analysis to assess the strengths and weaknesses of one's company.
Gini Graham Scott
Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.
Read more from Gini Graham Scott
The Shaman Warrior: An Investigation of a Group Practicing Shamanism Rating: 5 out of 5 stars5/5Top Secrets for Persuading the Debtor to Pay You Now Rating: 5 out of 5 stars5/5Lies and Liars: How and Why Sociopaths Lie and How You Can Detect and Deal with Them Rating: 0 out of 5 stars0 ratingsThe Researcher's Bible Rating: 5 out of 5 stars5/5The Magicians: An Investigation of a Group Practicing Black Magic Rating: 4 out of 5 stars4/5Sell Your Way to Success on Shopify Rating: 0 out of 5 stars0 ratingsHow to Collect the Money People Owe You: A Complete Step-By-Step Credit and Collections Guide for Small Businesses and Individuals Rating: 0 out of 5 stars0 ratingsPrivate Eyes Rating: 0 out of 5 stars0 ratingsThe Complete Guide to Distributing an Indie Film Rating: 5 out of 5 stars5/5Working with People with Disabilities Rating: 0 out of 5 stars0 ratingsWho Are the Neanderthals Really Rating: 0 out of 5 stars0 ratings30 Days to a More Powerful Memory Rating: 0 out of 5 stars0 ratingsFinding Funds for Your Film or TV Project Rating: 0 out of 5 stars0 ratingsInternet Book Piracy: The Fight to Protect Authors, Publishers, and Our Culture Rating: 1 out of 5 stars1/5Top Secrets for Using LinkedIn to Promote Your Business or Yourself Rating: 0 out of 5 stars0 ratingsTop Secrets for Protecting Yourself from Bad Debts Rating: 0 out of 5 stars0 ratingsThe Empowered Mind: How to Harness the Creative Force Within You Rating: 5 out of 5 stars5/5Top Secrets for Building a Sales Team and Expanding Your Business Rating: 0 out of 5 stars0 ratingsTop Secrets for Doing Your Own PR Rating: 5 out of 5 stars5/5How to Write Good Songs and Promote Them Rating: 0 out of 5 stars0 ratingsScammed: Learn from the Biggest Consumer and Money Frauds How Not to Be a Victim Rating: 0 out of 5 stars0 ratingsTop Secrets for Getting Started in MLM and Networking Marketing Sales Rating: 0 out of 5 stars0 ratingsWork with Me!: Resolving Everyday Conflict in Your Organization Rating: 0 out of 5 stars0 ratingsThe Creative Traveler: New Ways to Enjoy Your Travel Wherever You Go Rating: 0 out of 5 stars0 ratingsDo You Look Like Your Dog? Rating: 0 out of 5 stars0 ratings
Related to Marketing Films to Millennials and Baby Boomers
Related ebooks
101 Ways to Market and Distribute Your Film Rating: 0 out of 5 stars0 ratingsThe Basic Guide to Doing Your Own Film Distribution Rating: 0 out of 5 stars0 ratingsThink Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era Rating: 0 out of 5 stars0 ratingsFinding Funds for Your Film or TV Project Rating: 0 out of 5 stars0 ratingsThe Complete Guide to Distributing an Indie Film: Part I, #1 Rating: 0 out of 5 stars0 ratingsThe Complete Guide to Distributing an Indie Film Rating: 5 out of 5 stars5/5Producing Independent Feature Films That Make Money Rating: 0 out of 5 stars0 ratingsLights, Camera, Sell: Sales Techniques for Independent Filmmakers Rating: 0 out of 5 stars0 ratingsFINANCING INDEPENDENT FILMS, 2nd Edition: 50 Ways to Get the Golden Goose, not a Goose Egg Rating: 0 out of 5 stars0 ratingsFilmmaking, the Hard Way: Filmmaking, the Hard Way, #1 Rating: 0 out of 5 stars0 ratingsBrand Story that Works: Creating Branded Stories in the Era of Social Content Rating: 0 out of 5 stars0 ratingsBlockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Rating: 4 out of 5 stars4/5Off the Page: Screenwriting in the Era of Media Convergence Rating: 0 out of 5 stars0 ratingsTo Pitch or Not To Pitch Rating: 0 out of 5 stars0 ratingsThe Screenwriter's Legal Guide: Third Edition Rating: 0 out of 5 stars0 ratingsThe Independent Filmmaker's Law and Business Guide: Financing, Shooting, and Distributing Independent Films and Series Rating: 0 out of 5 stars0 ratingsThe Indie Producer's Guide to Optioning Motion Picture Rights to Books Rating: 0 out of 5 stars0 ratingsJumpstart Your Awesome Film Production Company Rating: 0 out of 5 stars0 ratingsProducing for Hollywood: A Guide for Independent Producers Rating: 0 out of 5 stars0 ratingsYour Hollywood Pro: How To Make It In The Movie Business Without Selling out Rating: 0 out of 5 stars0 ratingsProduction company A Complete Guide Rating: 3 out of 5 stars3/5The Basic Guide to Pitching, Producing and Distributing Your Film Rating: 0 out of 5 stars0 ratingsDistribution Revolution: Conversations about the Digital Future of Film and Television Rating: 0 out of 5 stars0 ratingsMaking the Steve Jobs Movie: An Entrepreneurial Case Study Rating: 0 out of 5 stars0 ratingsThe Reality TV Director and Producer Guidebook Rating: 4 out of 5 stars4/5The Little Blue Book for Filmmakers: A Primer for Directors, Writers, Actors and Producers Rating: 5 out of 5 stars5/5The Reel Truth: Everything You Didn't Know You Need to Know About Making an Independent Film Rating: 0 out of 5 stars0 ratingsThe Universal Guide to Producing Movies Rating: 5 out of 5 stars5/5How to Crowdfund Your Film: Tips and Strategies for Filmmakers Rating: 0 out of 5 stars0 ratings
Marketing For You
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsMastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsThe Passive Income Playbook Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5
Reviews for Marketing Films to Millennials and Baby Boomers
0 ratings0 reviews
Book preview
Marketing Films to Millennials and Baby Boomers - Gini Graham Scott
Marketing Films to Millennials and Baby Boomers
An Analysis of the Film Industry and a
Marketing and Strategic Plan for Producing
and Distributing Films to These Groups
by Gini Graham Scott, Ph.D.
Changemakers Publishing and Writing
750 La Playa, #952 . San Francisco, CA 94121
wwwchangemakerspublishingandwriting.com
Smashwords Edition
Marketing Films to Millennials and Baby Boomers
Copyright © 2012 by Gini Graham Scott, Ph.D.
Smashwords Editionm License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
TABLE OF CONTENTS
Introduction
The Majors and the Growth of Independent Filmmaking
Targeting the Millennial and Baby Boomer Markets
Characteristics of the Baby Boomers and Millennials
The Baby Boomers Now and in the Future
The Characteristics of the Baby Boomer Generation
The Millennials Now and in the Future
The Characteristics of the Millennial Generation
Projections about Film Industry Trends
Structure of the Industry
Trends in Film Productions
Recommendations for Meeting the Needs of These Age Groups
Selecting Topics and Themes
Developing Films Based on the Interests of Baby Boomers and Millennials
Introducing Changemakers Productions
SWOT Analysis of Marketing Films to These Generations
Understanding Changemakers’ Vision, Mission, Values, and Overall Strategy
Conducting a SWOT Analysis
References
Introduction
The film industry is a $10.9 billion business as of 2010, up from $7.5 billion 2000, according to Cinema of the United States
(Wikipedia). It is dominated by six major studios, which specialize in producing and distributing big blockbuster hits, while picking up the distribution of films made by smaller and medium sized companies, which are often discovered at film festivals, by getting buzz through a website, or through other means. These big companies include 20th Century Fox, Warner Brothers, Paramount, Columbia, Universal, and Walt Disney Studio. The mini-majors, smaller production companies distributed by the majors, are DreamWorks Animation, DreamWorks, Lions Gate Entertainment, Metro-Goldwyn-Mayer, Relativity Media, and The Weinstein Company, according to the Major Film Studio
entry on Wikipedia.
The Majors and the Growth of Independent Filmmaking
While the majors and mini-majors still dominate the industry, a growing number of independent film companies have had success, particularly as new channels for film distribution have emerged, including network TV, cable networks, DVD, webisodes, Internet streaming, foreign sales, theatrical release in small art theaters, and sometimes studio pickups for mass distribution. Another factor fueling the growth of independents is that some of the studio’s very expensive films have turned into bombs, despite high-paid stars and massive marketing campaigns expected to lead to blockbuster hits.
A key reason for such blockbuster failures is that the studios are often producing me-too action, adventure, and sci-fi films, such as John Carter, Battleship, and Mars Needs Moms. Also, the studios have so strongly focused film production and distribution on their target 18-24 year-old male audience that they have neglected other markets. They have also forgotten the primary rule of successful filmmaking is that story is king; so even with popular special effects and high-tech wizardry, if the film does not have a good story, it won’t have widespread appeal. As in politics, a lot of money and promotion doesn’t buy success, unless there is a good story that film audiences want to hear.
By contrast, the