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    Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
    Unavailable
    Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
    Unavailable
    Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
    Ebook338 pages6 hours

    Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

    By Lutz Finger and Soumitra Dutta

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

    Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

    LanguageEnglish
    PublisherO'Reilly Media, Inc.
    Release dateJan 23, 2014
    ISBN9781449336844
    Unavailable
    Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior
    Author

    Lutz Finger

    LUTZ FINGER, a director at LinkedIn, is an authority on social media and text analytics. He’s also co-founder and former CEO of Fisheye Analytics, a media data-mining company whose products support governments and various NGOs, such as the Organisation for Economic Co-operation and Development (OECD) and the International Olympic Committee, which was acquired by the WPP group. Lutz is a highly regarded technology executive who built a sales center for Dell Europe as well as an incubator for mobile applications at Ericsson. He is a popular public speaker on business analytics and serves as an advisor and board member at several data-centric corporations in Europe and the US. He has an MBA from INSEAD as well as an MS in quantum physics from TU Berlin (Germany).

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