If you’re in sales, you want to build new demand for your products and services, find more new customers, and develop closer, stronger relationships with your existing clients. Dave Donelson's system of Creative Selling will help you do all those things and more.
Dave Donelson hase worked with thousands of sales people and entrepreneurs to build their businesses. In The Dynamic Manager’s Guide To Sales Techniques, he explains how his system of Creative Selling can help you turn your small business into a big one. You’ll learn many basic techniques of selling like the sure-fire way to make cold call appointments, deliver dynamic sales presentations, find the path around price objections, and overcome your fear of closing the sale.
The really great thing about Creative Selling is that it gives you control over your own success. Creative Selling works in good economies and bad, whether you’re selling widgets or financial services, roaming a nationwide territory or confined to a retail store. That because Creative Selling isn’t about hoping a willing customer will come along and listen to your pitch, it’s about making your own luck in a simple, straightforward way. Good salespeople seize every opportunity that comes along. Great salespeople don’t wait—they create opportunities for themselves.
Much of the material in The Dynamic Manager’s Guide To Sales Techniques comes from sales seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. You’ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals. Above all, you will gain a few insights into how to grow your business
Dave Donelson’s world-roving career as a management consultant and journalist has led to writing and photography assignments for dozens of national publications. The Dynamic Manager's Guide series is based on his work with hundreds of business owners and managers as well as his own experiences as a successful entrepreneur. He is also the author of Creative Selling: Boost Your B2B Sales and two novels, Heart Of Diamonds and Hunting Elf.read more
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