Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Storyteller Uprising: Trust and Persuasion in the Digital Age
    Storyteller Uprising: Trust and Persuasion in the Digital Age
    Storyteller Uprising: Trust and Persuasion in the Digital Age
    Ebook156 pages1 hour

    Storyteller Uprising: Trust and Persuasion in the Digital Age

    By Hanson Hosein

    5/5

    ()

    Read preview

    About this ebook

    With the decline of traditional journalism, there’s an increased need for trusted information. This presents a huge opportunity to individuals, communities, companies and organizations. They can fill that void by telling their own multimedia stories and creating their own channels of distribution — thereby serving as trusted sources in their own right. That’s the “uprising” — people seizing control of communication by building ongoing credible connection through story and digital technology. Storyteller Uprising explains why this is now possible, and why you should harness the power of story in your own communication endeavors.

    This 2012 edition of Storyteller Uprising has been updated with a large final section, "The Storyteller's Seven Hard Truths to Manipulation in a Networked World," which takes an clear-eyed approach to challenges and opportunities in storytelling, social media and leadership (including examples from Kony 2012, the civil war in Syria, the United States Army, Caine's Arcade).

    Storyteller Uprising is an ideal guide for professional communicators and leaders who seek to understand the systemic transformation that has taken place in the digital age. Readers of Clay Shirky, Charlene Li and Yochai Benkler will find themselves on familiar ground as the author builds upon those strategic thinkers and extends them into the realm of storytelling and strategic communication.

    Hanson Hosein is President of HRH Media Group, and the Director of the Master of Communication in Digital Media program at the University of Washington in Seattle. He’s also the host of "Four Peaks" -- the monthly Telly Award-winning UWTV series that features interviews with an influential network of visionaries and leaders. He specializes in storytelling, social media strategies and business models of communication, serving as official advisor to Weber Shandwick, Tableau Software and the Pacific Science Center. Hanson's new book "Storyteller Uprising: Trust and Persuasion in the Digital Age," is an ongoing study of effective 21st century communication through multiple platforms. His pioneering work earned him Seattle Magazine's "Most Influential" in fall 2010, particularly due to his role in hosting TEDx Seattle. Hanson directed the award-winning documentary films "Rising from Ruins" and "Independent America: The Two-Lane Search for Mom & Pop," which have been broadcast around the world and prominently featured online, including on Hulu and Yahoo!'s homepages. As a former NBC News war correspondent, backpack journalist and investigative producer, he's the recipient of Overseas Press Club and Emmy Awards.

    LanguageEnglish
    PublisherHanson Hosein
    Release dateMay 14, 2011
    ISBN9781452491790
    Storyteller Uprising: Trust and Persuasion in the Digital Age
    Author

    Hanson Hosein

    Hanson Hosein is President of HRH Media Group, and serves as the Director of the Master of Communication in Digital Media program at the University of Washington in Seattle. He’s also the host of Media Space -- the monthly Telly Award-winning UWTV series that features interviews with leading media and technology visionaries. He specializes in storytelling, social media strategies and business models of communication advising organizations such as Weber Shandwick, Tableau Software and the Pacific Science Center. Hanson's new book "Storyteller Uprising: Trust and Persuasion in the Digital Age," is an ongoing study of effective 21st century communication through multiple platforms. His pioneering work earned him Seattle Magazine's "Most Influential" in fall 2010, particularly due to his role in hosting TEDx Seattle. Hanson directed the award-winning documentary films "Rising from Ruins" and "Independent America: The Two-Lane Search for Mom & Pop," which have been broadcast around the world and prominently featured online, including on Hulu and Yahoo!'s homepages. As a former NBC News war correspondent, backpack journalist and investigative producer, he's the recipient of Overseas Press Club and Emmy Awards. Hanson recently co-founded Four Peaks -- a regional hub that will host a series of events in 2011/12, as well as a business incubator for the Pacific Northwest's content technology community. He will lay out the vision for the "community design" of Four Peaks as guest Feature Editor of Arcade Magazine's upcoming 30th anniversary issue on design and the built environment.

    Related to Storyteller Uprising

    Related ebooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Learn To Tell Your Story

      Dec 10, 2018

      Learn To Tell Your Story
      2 min read

    • Article

      Tell Better Stories To Stand Out From The Crowd

      Apr 25, 2021

      If you’ve ever asked yourself, “How do I stand out from the crowd?”, “How do I cut through all the noise and attract customers who want to buy my product or service?”, or “How do I build a personal or business brand?” – telling better stories is the

      2 min read

    • Article

      Social Networking

      Sep 11, 2019

      Social Networking
      7 min read

    • Article

      How To Start Your Own Podcast

      Sep 26, 2022

      Everyone, they say, has a story to tell, and increasingly those stories are being told directly into the ears of podcast listeners – which, according to Ofcom, was about 25% of the adult population in the UK in 2021. If you have something to say, pod

      4 min read

    • Article

      Why a Free Press Matters

      Aug 16, 2018

      Why a Free Press Matters
      14 min read

    • Article

      On Brand

      Mar 20, 2018

      As advertising philosopher Jeremy Bullmore once observed: “Products are made and owned by companies. Brands, on the other hand, are made and owned by people… by the public… by consumers. A brand image belongs not to a brand – but to those who have kn

      3 min read

    • Article

      Why You Need Emoji

      Jul 6, 2017

      The use of emojis has become a global phenomenon. By 2015, over 6 billion emojis1 were being sent every day by over 90 percent of the world’s online population.2 Emoji, today, dwarfs even the reach of English. For some, emojis are prompting warnings

      8 min read

    • Article

      From Couch to Offices

      Oct 18, 2019

      From Couch to Offices
      1 min read

    • Article

      Paying Attention

      Mar 20, 2018

      As the old phrase goes, everyone has a story in them. And that’s where most of them should stay. But with media outlets still cutting back on editorial resource and the rise of new digital tools that have allowed brands to talk directly to consumers

      3 min read

    • Article

      The Agency Sweet Spot

      Mar 30, 2020

      The Agency Sweet Spot
      13 min read

    • Article

      The Power Of Stories

      Feb 6, 2019

      The Power Of Stories
      2 min read

    • Article

      Pitching To Podcasts

      Mar 2, 2023

      Pitching To Podcasts
      6 min read

    • Article

      Experimenting with AI

      Dec 8, 2023

      Lessons, advice and cautions from fellow Marketers. AI was everywhere in 2023. New AI tools seemed to be released every day and existing ones kept improving. No wonder it was one of the biggest topics of conversation among marketers and that everyone

      7 min read

    • Article

      A Cast Iron Life

      Sep 19, 2021

      A Cast Iron Life
      2 min read

    Related categories

    Reviews for Storyteller Uprising

    5/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Storyteller Uprising - Hanson Hosein

      cbook_preview_excerpt.htmluZ]6+|v]LËv;3 ҞbX%qZ"eRJ)aa9j,8U]uιz9zWc߷Κ.& >RkxWί~ˀ_i]3L̒ly/K7Mr6!i >o 7<']Xp瘖5lZjǼ3M&~mG<51IV\ڝMt~;c9`Q7š[S0:.~r&/1%if!1KO4g O5XՇ;8~:'q_o38O\aIq;1V?(> Vp7 N礸zC[]\38|c+]kْqΣ!pּ!ssv=!ckjOX{ק!5. ?1!%%wgK\cf< јަw;{6yk?#!;|;"g>"l0W,cv{Dkn-͋ ,XyDR-Ӛ ܥ-H7 lQ''O!6- T}db6z>Oqq 98ƼC-k5_?bQ|3LGlGg˰fo#Yps(7c]arz `H™#akEdgvMZXK|5M&HQHA"P>["hcom^"YlFPկ9wt zr"K^ v^/Q:~R!,$_8ԤeG"ь7ULO 8unD`4yKqwdL1.ydhb˻]эlևj0SLmt kT8:kR& q#l_YbH6 sF2oV3P2QkP@6rM.EW{wʳef[s9тTX[/;R`[xkYF6&93 oɣNp4Oi䢀bRքUD 7Snt߮Jb$#&3 2W lq(8[H!+i8cGRhSBNj<3%O,=U~ W԰w %=f`f'&Fى_r~IV tQgzmcH;qCxx+97~wJE.)L1MWd{ Gx"Π^K풚9 FĘ|gڂwxD3J` #5nRbNQt0ɋ4Jl!&f.fWR._~G)Q.qr\6 `gykC+Evngww5G4؊DmR/ȐUp@J[Z}Wbȧjb>ۼ#He,y\zÞNC]J1Q>K$£+JPz>@ϱÇC<9!ĦTMTT[^uh]$u~Bʑ,#a*Z*$Ÿ>{^!1ȵijp*P=JYmFS'S$TQ li^՛JBb6vKᓈdfE|ufC_C5&8FLprP B%!i@#VvF 6PiW}?=RAsPщlk}:G{2ϒ蹢I&bDo lNVxvݨVrQo[ַdj!A^ЍG,:B !m:|~6u֝AUUvq1[wg=W6+0$կϞq$C-7g) r}Q /n͕ehwirM&U}ȜI)A|DQs_TDPz OҦ6x$XLW܌VyII,Y X/0^=HfUdl%"Tp '&3#ly+LKPa8{| ŗ$TN kO (bJv҇?|a~$v:a,ɏW5 (C1w#raS݊"ϲݎmRpZ{WB΄Iխ,aZbY\ܱDD#;B&QDBM7<(`7P_[t*[\K2u-\mE"!D+vP!Ƞ͂O~~rb &~B ZGWJ Aa ԬՌOQeW*RVΠ+,.CtP ._n+OaFtef{5V*Y#UZ @xJ pe~I?`geWGu([}h+=ɔL<rA1U)-rҥ';=-J|&|'vz9R8ӣZw0Q@%,lvYr0;lGjlXe!?H$z!riѶ95[O(TFeIyOpQT=mC溴;y7g7ȥA yL8!H9_q#`,eWOz4^(QjNO D6/6k>AƼDNkNK0WԷwĞuWJVO d<^lWI q g60bB歌Y Z%KPˋ#⛎V{B)9ʻNf#ys %VjRP|١-DfWG} zY[
      Enjoying the preview?
      Page 1 of 1