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    International Strategy: Context, Concepts and Implications
    Unavailable
    International Strategy: Context, Concepts and Implications
    Unavailable
    International Strategy: Context, Concepts and Implications
    Ebook727 pages9 hours

    International Strategy: Context, Concepts and Implications

    By David Collis

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY

    Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide.  Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.

    Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.
    LanguageEnglish
    PublisherWiley
    Release dateJul 24, 2014
    ISBN9781118740927
    Unavailable
    International Strategy: Context, Concepts and Implications

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