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    The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
    Unavailable
    The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
    Unavailable
    The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
    Ebook315 pages5 hours

    The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth

    By Judy Allen

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    An industry expert shows readers how to get the best return on investment from corporate events

    Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce.

    Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining.

    The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.

    LanguageEnglish
    PublisherWiley
    Release dateOct 14, 2008
    ISBN9780470156193
    Unavailable
    The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth
    Author

    Judy Allen

    Judy Allen is the author of "Our Millie and other random musings. She lives in Central Ohio with her semi-retired husband, deaf Dalmatian and one-eyed cat. She has two grown daughters who live nearby. She liberally uses her extremely patient family's willingness to listen, read and critique the ideas that jump from her head and appear on paper. The Dalmatian can't hear the stories but is a comfort as he lies at her feet, and the Cat doesn't care as long as she gets petted and fed on schedule. Judy grew up an only child, on a farm in Southern Ohio. She learned to appreciate the love of the land and the beauty of nature. Chores had to be done and animals and crops attended in order to grow and thrive. The land could be hard and times could be lean but there was always the joy of life and the resiliency of her family, friends and neighbors. She is eternally thankful to Ohio University, Athen, Ohio for affording her opportunities in education and carrer that otherwise would not have been hers. They truly opened doors. She graduated with her BS ed, cum laude and taught special education classes on the elementary level before marrying her wonderful husband and raising her two lovely daughters. Judy has many interest including family, sports - Go Buckeyes and Bobcats - photography, animals, travel and observing life around her. She enjoys being the voice of Our Millie and bringing her to life for the amusement and entertainment of her readers. She would be happy to hear from you and can be reached through her links and by email at writerju@yahoo.com.

    Read more from Judy Allen

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