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Storytelling for Sustainability: Deepening the Case for Change
Unavailable
Storytelling for Sustainability: Deepening the Case for Change
Unavailable
Storytelling for Sustainability: Deepening the Case for Change
Ebook113 pages1 hour

Storytelling for Sustainability: Deepening the Case for Change

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About this ebook

Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master. In this DōShort, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling 'transmit resonance' and lead to success and which lead to failure. You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community. Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and ehat’s my storyline?
LanguageEnglish
Release dateMay 7, 2015
ISBN9781910174517
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Storytelling for Sustainability: Deepening the Case for Change
Author

Dr Jeff Leinaweaver

Dr Jeff Leinaweaver is a storyteller, sustainability strategist, writer and educator who blends the power of storytelling and the practice of narrative leadership into the fields of corporate social responsibility, organizational development, sustainability reporting and permaculture design. Jeff has published widely, including in academic journals, The Associated Press, The Guardian’s sustainability business column and others. Jeff is managing partner at Global Zen Sustainability and a leading GRI-certified trainer consultant for ISOS CSR and Associate for The Natural Step US. Jeff is also a graduate faculty member in sustainability and MBA program at the Bainbridge Graduate Institute at Pinchot, the University of Washington, Antioch University and Capella. He has been a communication fellow at the CMM Institute for Social Innovation and Fielding Graduate University’s Institute for Social Innovation. As a performing storyteller, Jeff has been a featured teller at the National Storytelling Network Conference, the Northwest Folklife Festival and throughout the United States and Canada. His latest storytelling album, Wild Minds in Uncertain Times, is available on iTunes and http://www.cdbaby.com/cd/jeffleinaweaver

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