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    Digital Marketing: Global Strategies from the World's Leading Experts
    Digital Marketing: Global Strategies from the World's Leading Experts
    Digital Marketing: Global Strategies from the World's Leading Experts
    Ebook406 pages8 hours

    Digital Marketing: Global Strategies from the World's Leading Experts

    By Yoram (Jerry) Wind and Vijay Mahajan

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    About this ebook

    The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
    LanguageEnglish
    PublisherWiley
    Release dateFeb 28, 2002
    ISBN9780471008750
    Digital Marketing: Global Strategies from the World's Leading Experts

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