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    The Leap to Globalization: Creating New Value from Business Without Borders
    The Leap to Globalization: Creating New Value from Business Without Borders
    The Leap to Globalization: Creating New Value from Business Without Borders
    Ebook161 pages3 hours

    The Leap to Globalization: Creating New Value from Business Without Borders

    By Pierre-Yves Gomez and Harry Korine

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    About this ebook

    Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.
    LanguageEnglish
    PublisherWiley
    Release dateOct 1, 2002
    ISBN9780787965242
    The Leap to Globalization: Creating New Value from Business Without Borders

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