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Marketing for Dummies 2nd Ed.
Marketing for Dummies 2nd Ed.
Marketing for Dummies 2nd Ed.
Audiobook (abridged)3 hours

Marketing for Dummies 2nd Ed.

Written by Alexander Hiam

Narrated by Brett Barry

Rating: 5 out of 5 stars

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About this audiobook

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.

Discover how to:

    • Prepare hard-hitting campaigns
    • Plan and stick to your budget
    • Use research effectively
    • Increase consumer awareness
    • Satisfy your clients' needs
    • Boost your sales
LanguageEnglish
PublisherHarperAudio
Release dateNov 6, 2007
ISBN9780061555985
Marketing for Dummies 2nd Ed.
Author

Alexander Hiam

Alexander Hiam (San Francisco, CA) is the author of Marketing Kit for Dummies, Streetwise Motivating & Rewarding Employees, and more than a dozen other books. His consulting firm, Alexander Hiam & Associates, specializes in motivational management, leadership, creative problem solving, and conflict resolution.

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    Comprehensive resource for grant seekers, includes information on federal grant applications, as well as private and foundation donors.