The Creative Priority: Putting Innovation To Work In Your Business
3.5/5
()
About this ebook
How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.
In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
Jerry Hirshberg
In 1980, Jerry Hirshberg ended a 16-year stint as an executive designer at General Motors, where he headed design for Pontiac and Buick, and accepted the position of founding director and eventually President of Nissan Design International, Inc. This unique corporate hybrid has become a creative hotbed of automotive innovation, producing such cutting edge designs as the first Nissan Pathfinder, Altima, Maxima, Pulsar NX and Quest minivan, the Infiniti J30 and the Mercury Villager for Ford. Along the way, owing to an intriguing fixture of the agreement he forged between NDI and Nissan, Hirshberg's team also designs computer concepts for Apple and Motorola, golf clubs for Taylor Made (including the famed 'Bubble Burner'), medical instruments, ski-boots, yachts and pre-school daycare furniture for an international list of clients. Born in Cleveland, Ohio in 1939, Mr. Hirshberg has spent a lifetime dealing with the creative process. Along with being a designer, he is a consummate painter and classical musician. He scored one of his earliest creative successes with the rock-and-roll hit 'Sparkling Blue,' adopting the stage name Jerry Paul, and was the occasional opening act for such singers as Bobby Rydell, Fabian and Frankie Avalon. He studied Mechanical Engineering at Ohio State University and graduated with honors in Design from the Cleveland Institute of Art, with further study in Europe on a Mary C. Page Fellowship. He has served on the Board of Trustees for the Cleveland Institute of Art, the San Diego Museum of Contemporary Art, the Board of Advisors for the Graduate School for Pacific and International Studies at UCSD and the Mayor's Growth Management Task Force for San Diego. He has been a member of the Design Arts Panel for the National Endowment for the Arts in Washington, D.C., and was a member of a select group of the country's leading designers invited to Little Rock, Arkansas to consider the implications of Design for the American economy. He chaired the national IDEA Awards program co-sponsored by Business Week and the Industrial Design Society of America, of which he has served as a national director. Mr. Hirshberg has lectured at such universities as Harvard, Berkeley, Stanford, UCLA and Brown, many of which now teach the principles he and his colleagues developed at NDI. He has also addressed a broad variety of professional organizations and audiences worldwide, and has been the subject of several documentary films and television specials in Europe, for PBS in America, and for British television. He speaks on a wide variety of subjects ranging from design and automobiles to public art and creativity in business. He has even addressed the application of his ideas on creative thinking to leading police departments. The father of sons Eric, a graphic design and advertising executive, and Glen, a writer and teacher, he works and lives with his wife Linda, a Ph.D. Clinical and Organizational Psychologist and President of Applied Behavioral Systems, in Del Mar, California.
Related to The Creative Priority
Related ebooks
Creativity on Demand: The Dilemmas of Innovation in an Accelerated Age Rating: 0 out of 5 stars0 ratingsThe Art of Creative Rebellion Rating: 5 out of 5 stars5/5Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire Rating: 4 out of 5 stars4/5The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perceptions Rating: 5 out of 5 stars5/5Purpose: The Starting Point of Great Companies Rating: 4 out of 5 stars4/5Creative Change: Why We Resist It . . . How We Can Embrace It Rating: 0 out of 5 stars0 ratingsIdeas Are Free: How the Idea Revolution Is Liberating People and Transforming Organizations Rating: 5 out of 5 stars5/5Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation Rating: 4 out of 5 stars4/5The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas Rating: 4 out of 5 stars4/5Creative Together: Sparking Innovation in the New World of Work Rating: 0 out of 5 stars0 ratingsBreakthrough Thinking: A Guide to Creative Thinking and Idea Generation Rating: 3 out of 5 stars3/5Stimulating Your Professional Creativity: Get out of your rut and unlock your creative potential Rating: 0 out of 5 stars0 ratingsPlan B: How to Hatch a Second Plan That's Always Better Than Your First Rating: 3 out of 5 stars3/5THE LEADERSHIP CONVERSATION - Making bold change, one conversation at a time Rating: 0 out of 5 stars0 ratingsDevelop Your Ideas: Practical Steps for Developing Ideas and Strategies for Success Rating: 0 out of 5 stars0 ratingsThe Three Sources of Creativity: Breakthroughs from Your Head, Heart and Gut Rating: 0 out of 5 stars0 ratingsThe Alchemy of Ideas: Design Thinking and Innovation Rating: 0 out of 5 stars0 ratingsThe Innovation Code: The Creative Power of Constructive Conflict Rating: 3 out of 5 stars3/5Your Leadership Moment: Democratizing Leadership in an Age of Authoritarianism Rating: 0 out of 5 stars0 ratingsMove Fast. Break Shit. Burn Out.: The Catalyst’s Guide to Working Well Rating: 5 out of 5 stars5/5The Creative Mindset: Mastering the Six Skills That Empower Innovation Rating: 5 out of 5 stars5/5Optimize Your Creative Mindset Rating: 0 out of 5 stars0 ratingsIndividual Creativity in the Workplace Rating: 0 out of 5 stars0 ratingsInside the Box: A Proven System of Creativity for Breakthrough Results Rating: 5 out of 5 stars5/5Future Skills Rating: 0 out of 5 stars0 ratingsA Fine Line: How Design Strategies Are Shaping the Future of Business Rating: 1 out of 5 stars1/5Wow! That's a Great Idea! 30 Great Ideas on Innovation from the Idea Factory Rating: 0 out of 5 stars0 ratingsThe Innovation Mentality: Six Strategies to Disrupt the Status Quo and Reinvent the Way We Work Rating: 5 out of 5 stars5/5Insight Out: Get Ideas Out of Your Head and Into the World Rating: 4 out of 5 stars4/5
Small Business & Entrepreneurs For You
Robert's Rules of Order: The Original Manual for Assembly Rules, Business Etiquette, and Conduct Rating: 4 out of 5 stars4/5The Ultimate Side Hustle Book: 450 Moneymaking Ideas for the Gig Economy Rating: 4 out of 5 stars4/5Overcoming Impossible: Learn to Lead, Build a Team, and Catapult Your Business to Success Rating: 5 out of 5 stars5/5The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Small Business For Dummies Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5The Side Hustle: How to Turn Your Spare Time into $1000 a Month or More Rating: 4 out of 5 stars4/5Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business Rating: 4 out of 5 stars4/5Starting a Business All-In-One For Dummies Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Capital Gaines: Smart Things I Learned Doing Stupid Stuff Rating: 3 out of 5 stars3/5The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5The LLC and Corporation Start-Up Guide: Your Complete Guide to Launching the Right Business Rating: 5 out of 5 stars5/5UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship Rating: 5 out of 5 stars5/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Nine-Figure Mindset: How to Go from Zero to Over $100 Million in Net Worth Rating: 5 out of 5 stars5/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 4 out of 5 stars4/5Feck Perfuction: Dangerous Ideas on the Business of Life Rating: 4 out of 5 stars4/5How to Open & Operate a Financially Successful Notary Business Rating: 4 out of 5 stars4/548 Days to the Work and Life You Love: Find It—or Create It Rating: 3 out of 5 stars3/5What Your CPA Isn't Telling You: Life-Changing Tax Strategies Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5
Reviews for The Creative Priority
3 ratings0 reviews