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Borislav Kiprin's Documents
iPhone Apps
Three preferred iPhone apps with the focus on the why.
Category:MarketingReads:192Uploaded:05 / 09 / 2010ShareAdd to collectionInternet Brings Power to the People
Internet Brings the Power to the People Emerging Media & Mobile Advertising Borislav Kiprin "We used to be like that… Our music consumption was delivered by the: • TV •Radio • Tapes • Vinyls..."
Category:MarketingReads:203Uploaded:05 / 09 / 2010ShareAdd to collectionVodafone Club 2020
Mobile advertising platform in Spain - Vodafone Club 2020
Category:Business/LawReads:235Uploaded:05 / 09 / 2010ShareAdd to collectioniPhone Marketing Strategy Analysis - Course Work
iPhone Marketing Strategy Analysis Fundamentals of Marketing Management Course Work Borislav Kiprin
Category:MarketingReads:2,255Uploaded:05 / 09 / 2010ShareAdd to collectionSEM Relevancy in Saneco’s Marketing Plan
SEM Relevancy in Saneco’s Marketing Plan Search Engine Marketing Borislav Kiprin
Category:MarketingReads:214Uploaded:05 / 09 / 2010ShareAdd to collectionVerizon Wireless Advergaming & Virtual Worlds Marketing Strategy - Course Work
Verizon Wireless Advergaming & Virtual Worlds Marketing Strategy Metaverses & Advergaming Course Work Borislav Kiprin "Verizon Wireless currently operates the largest wireless telecommunications network in the United States, based on a total of 86.6 million ..."
Category:MarketingReads:609Uploaded:05 / 09 / 2010ShareAdd to collectionDigital Marketing Auditing – Analyzing Website Performance
Analyzing Website Performance Digital Marketing Auditing Borislav Kiprin "Summarizing the key aspects of each type of analysis (purchasing process, lead process, onsite search, home page, brand metrics & landing pages) It is important to understand the difference between website performance reporting and analysis. Think of reporting as ..."
Category:MarketingReads:138Uploaded:05 / 09 / 2010ShareAdd to collectionDigital Marketing Auditing – Site Optimization – Testing Tools & Techniques
Site Optimization – Testing Tools & Techniques Digital Marketing Auditing Borislav Kiprin "There are three types of testing strategies: • When and how to use each of the three main testing strategies (A/B, A/B/n, Multivariate)? A/B – This particular test results into the comparison of two versions, where the first one is called the test ..."
Category:MarketingReads:146Uploaded:05 / 09 / 2010ShareAdd to collectionDigital Marketing Auditing – Dynamic Prioritization
Dynamic Prioritization Digital Marketing Auditing Borislav Kiprin "What are the advantages of Dynamic Prioritization compared to others more commonly used, like “first in first out”? Dynamic prioritization differs mainly on the approach of setting the goals and work towards achieving the through the employment of outcome based techniques..."
Category:MarketingReads:172Uploaded:05 / 09 / 2010ShareAdd to collectionDigital Marketing Auditing - Conversion Funnel and KPIs
Conversion Funnel & KPIs Digital Marketing Auditing Borislav Kiprin "Defining the Business Goals. How to establish the conversion funnel? Business existence is based on the ability to create an economic value for its stakeholders. In that sense, before building a website or make changes on one, we should define our business goals and ..."
Category:MarketingReads:1,141Uploaded:05 / 09 / 2010ShareAdd to collection
