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1) Implement Title Tags and Meta TagsTitle Tags are an important aspect of search engine optimization as they are theway to convey your marketing skills to your target audience. The wording shouldflow smoothly while containing important keywords. This is where the searchengines and your target audience get a feel for what your website is about. Youwant to stress all the viral information in this limited area of space. This isyour area for free advertising, so take full advantage of this. Put informationlike company name, and your targeted keywords that you have chosen for this page.Every page on your site should have unique title tags and meta tags.2) Quality ContentYour content is very useful for the search engines in determining weather or notyour website is relevant to your topic. You want quality, keyword rich content.You do not want to stuff your keywords, but place them sporadically throughout yousite. Keyword stuffing is a black hat technique that will get you permanentlybanned from the search engines. Make sure that your content flows smoothly androlls off the tongue easily. Remember humans, not search engines, have theultimate decision to purchase your product or service. Write your content firstfor your audience and then add keywords where it makes sense to.3) Acquire Quality LinksLinks are a valuable tool for gaining top search engine rankings. Links(backlinks) are viewed as a vote from one site to another, so the more links toyour site; the more popular the search engines think your site is. Higher qualitylinks from authority websites are weighed more heavily when ranking your site. Soyou want to acquire links from reputable websites that are popular. You want toget links that are related to your line of work to increase rankings. Make sureall your links are related in one way or another to your website. If not thenyour site will be penalized in the rankings, which is the opposite of what we aretrying to achieve.4) Number of BacklinksRecently, Google began to crack down on link farm sites (sites where you buylinks) by penalizing them in the search engine rankings. Avoid link farms orbuying links from non authority sites as they will only do more harm than good.Remember, itï¿½s not the quantity of links you have, but the quality of thoselinks you do have. Make sure your links appear natural, not like they have beenpaid for. You must have something of quality to offer others so they will link toyour site and increase your search engine rankings.5) Keyword Relevant Domain Name

Before you purchase a domain name you should look for a URL that has relevantkeywords to your company. You want to ensure that your domain name has somerelevancy to your website. Your sub domains should not be long and full ofstrange characters and symbols. This will only confuse the search engines andyour human visitors. The simple domain that has your keyword specific to yourpage is great for the search engines and human readers.6) Use HTMLSearch engine spiders have a hard time reading coding other than HTML. To avoidany confusion for the spider have your website written in HTML not Flash. If youare a large, well known company this does not play as big a role, but if youï¿½rea small company trying to make a name for yourself ensure that your programmer isusing HTML.7) Ease of Site NavigationYou want a website that is easy to navigate through. The more confusing andbroken links to your site, the less likely it is that the spider will fully crawland index all your pages. You want to submit a sitemap for Google so it can findand index all the pages in your website. Sitemaps are a necessity for websitesgetting all your pages indexed and included in the search engines.8) Fresh, new contentSearch engines do not want old, outdated content on their search results, so youmust make sure to add new content to your site on a consistent basis. Both humansand spiders like to see new content on your website. Make sure to update yourcontent to make sure it is up to date and relevant. You can make simplegrammatical changes to your site or add pages, anything counts as new content. Ifyou stop adding new content to your website then your rankings will start to slipand fall way below your desired results. If you see your rankings start to slipthen make sure you add new content to your site.9) Add a blog to your siteA blog is a great tool for keeping visitors up to date to with your site. Blogshelp promote your site and give your visitors another way to locate your website.Blogs and your blog posts get indexed in the search engines quite quickly as well.Start a blog about the industry you are in and you can quickly build up yourrankings. Blogs are especially useful for adding fresh content to your site. Blogposts are seen as new content, so post in your blog at least once a week to keepyour content new. Blog postings do not have to be relevant to your website, butit does help to keep the content somewhat relevant to build up and authority blog.

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10 Easy Steps to Increase Google Search Engine Rankings

Gain insight on how to achieve top rankings in Google. 10 easy to follow guidelines that explain how to get top rankings, while getting the sales you are looking for.

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Category:	How-To Guides/Manuals
Rating:	(1 Rating)
Upload Date:	03/31/2009
Copyright:	Attribution Non-commercial
Tags:	website Professional consultant serp Search Engine Optimization seo optimizers (more tags) website Professional consultant serp Search Engine Optimization seo optimizers Internet & Technology (fewer)