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Brian Solis's Documents
TIME: This is Your Life (According to Your New Timeline)
"The social network is only as valuable as the engagement that's fostered within it," says Brian Solis, a principal analyst at the Altimeter Group, a digital-research-based advisory firm. "The network has to constantly reinvent itself so people feel compelled to come back, and more importantly, to share more about themselves than they had thought of or felt comfortable doing so in the past."
Category:(not categorized)Reads:341Uploaded:05 / 01 / 2012ShareAdd to collectionQuick Peak: The End of Business as Usual
A sneak peak into The End of Business as Usual by Brian Solis without having to buy the book!
Category:TechnologyReads:14,648Uploaded:03 / 09 / 2012ShareAdd to collectionQuick Peak: Engage
A sneak peak into Engage by Brian Solis without having to buy the book!
Category:MarketingReads:503Uploaded:03 / 09 / 2012ShareAdd to collectionFrom Social Commerce to Syndicated Commerce
Social commerce only reaches a finite percentage of your overall prospects. Such is true for any other single channel such as mobile or F-commerce. True commerce must be far more comprehensive, yet focused than any one channel.
Category:MarketingReads:476Uploaded:03 / 01 / 2012ShareAdd to collectionCMO’s are at the Crossroads of Customer Transactions and Engagement
Part 9 in a series introducing my new book, The End of Business as Usual…this series serves as the book’s prequel. Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than the ability to adapt. At the intersection of relevance and obsolescence is the ability to recognize opportunities for change based on shifting consumer behavior and the subtle coalescence between emerging and disruptive technology.
Category:MarketingReads:473Uploaded:03 / 01 / 2012ShareAdd to collectionTo be successful in business, you need to see what others don’t
I can’t believe that The End of Business as Usual is now officially available. To celebrate, I’d like to share the words of those who helped support its launch. First up is Mark Cuban, someone whom I greatly respect and someone who has shown that vision, passion, hard work and taking risks are the keys to unlock success – however you define it.
Category:MarketingReads:471Uploaded:03 / 01 / 2012ShareAdd to collectionAre You Building a Social Brand or a Social Business?
While businesses are building an infrastructure to support social media, governance, policies, and strategies are only as strong as the experiences they’re designed to create, the problems they’re intended to solve, and the ability to adapt to and lead consumer experiences because you can see what others don’t.
Category:MarketingReads:462Uploaded:03 / 01 / 2012ShareAdd to collectionI Like You, But Just Not in That Way
Part 7 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. The quest for a larger install base of social consumers is admirable and quite honestly, necessary in a new era of empowered consumerism. It is the intentions of businesses that I question as I believe that their vision and interpretation of acts of Liking and Following are clouded.
Category:MarketingReads:496Uploaded:03 / 01 / 2012ShareAdd to collectionAnnouncing The End of Business as Usual: The new book is available now!
It’s with great pleasure, and a little bit of nervousness, that I announce the official availability of my new book, The End of Business as Usual.
Category:MarketingReads:837Uploaded:03 / 01 / 2012ShareAdd to collectionThe State of Social Media 2011: Social is the new normal
Part 6 in a series introducing my new book, The End of Business as Usual…this is not content from the book, this series serves as its prequel. For the last several years, simply adding the word “social” in front of anything and everything from media and gaming to commerce and CRM to business and consumerism, it’s clear that we are finally approaching the end of the hype curve to start making sense of what it all means and just how far it applies to the future of business and media.
Category:MarketingReads:505Uploaded:03 / 01 / 2012ShareAdd to collection
