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THE NEW RULES OFTHE NEW RULES OFMARKETING AND PRMARKETING AND PR
By: David MeermanScott
 
The AuthorThe Author
A recovering VP of marketing for twopublicly tradedtechnology companiesand was also Asiamarketing director forKnight-Ridder
Has presented at industryconferences and eventsin over twenty countrieson four continents.
 
The Old RulesThe Old Rules
 Traditional mediawas utilized only
Newspapers andtelevision
Press Releases
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