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The BestIdeas areFree
Ben Young
Auckland, New Zealand
 
 
Contents
12 Hour Startup 1312 Hour Startup Follow Up 1580/20 Rule 17Are You Made of Rubber? 19Being Different Where It Matters 21Blogger Packs 23Blogging is a Marathon 25Blog Interruption 27Bundling Internet Services 29Cogs 31Commanding Time 33Condensing 35Creating Value (Easily) Through Scarcity 37Dance with Me, Let’s Do the Zigzag 39Destroy Something 41Do What You Love 43Firms That Need Me 45Free T-Shirts are So Boring 47Giving Something Back 49Great, but not Great Enough? 53Hidden Inefficiencies 55I Fail Lots 57Involve Your Customers in the Process 59
 
 Leadership 61Leverage Your Existing Assets 63Life Marketing 67Marketing After the fact 69Mashups: New Terminology For…? 71Microbusinesses 73Microfunding 75One Step Back to Think Two Steps Ahead 77Patterns 79Personality 81Platforms 85Platforms are about Opportunity 87Pods 89Repetitive Behaviour 91Silence 93Small IS the New Big 95Struggling to Innovate? Overcome It. 97Swear Words 99Taking a Stance 101Ten Barriers to Marketing Success 103Ten Reasons Why I Hate Your Product 105The ADHD Assumption 107The Analysis Zigzag 109The Best Ideas are Free 111The Infinity Assumption 113The No Strategy Marketing Strategy 115The Only Thing Holding You Back is YOU 117Those That Turn Up 119Thought Versus Action 121Time Marketing 123Turning Customers into Fans 125Wait, Stop! 127We Think You’re AWESOME! 129
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