Chyan's Documents


  • Yahoo! 2011 Q1 Earnings Presentation (Apr 11)

    Yahoo! Inc. Q1’11 Financial Highlights 4.19.2011 This presentation contains forward-looking statements that involve risks and uncertainties concerning Yahoo!’s expected financial performance, and expected reimbursements from Microsoft Corporation (“Microsoft”), as well as Yahoo!’s long-term financial objectives and strategic and operational plans. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performanc

    Category:TechnologyReads:143Uploaded:04 / 22 / 2011Add to collection
  • Indonesia Online 2010 Whitepaper (Jan 11)

    IN DO N ES I A ONLINE 2010 a white paper Execut ive Summ ar y As a firm operating in Indonesia and focused on digital media, we watch the development of the Indonesian Internet market with interest. While everyone agrees the market is growing rapidly and that the velocity of change is significant, there is a lack of available data documenting what is happening. Official statistics from the government are hard to find and often out of date, audience measurement firms are few and far between (and l

    Category:Internet & TechnologyReads:371Uploaded:03 / 31 / 2011Add to collection
  • SimpliFlying Top 10 Twitter Initiatives by Airlines (Mar 11)

    Great examples of airlines using Twitter for building their brands and driving revenue, engagement, customer service, crisis management and loyalty. Featuring World leaders in helping airlines go social http://www.SimpliFlying.com http://www.SimpliFlying.com Case-study 1 KLM : ³Fly2Miami´ http://www.SimpliFlying.com KLM challenges Dutch DJ & Filmmaker to fill up a plane KLM announces that the Amsterdam-Miami route would be relaunched on Mar 27, 2011. But Dutch DJ/producer Sied van Riel

    Category:Business/LawReads:146Uploaded:03 / 22 / 2011Add to collection
  • Altimeter How Corporations Should Prioritize Social Business Budgets (Feb 11)

    How Corporations Should Prioritize Social Business Budgets Corporations must budget spending based on their maturity level.! February 10, 2011 ! ! ! By Jeremiah Owyang and Charlene Li with Christine Tran and Andrew Jones Based on data from 140 global corporate buyers of social business Executive Summary With limited budgets, the corporate Social Strategist faces a spending dilemma. In 2010, the average annual social business budget at enterprise-class corporations was a mere $833,000 — a sl

    Category:MarketingReads:461Uploaded:03 / 20 / 2011Add to collection
  • Edward Tufte and Information Design for the Web (Mar 11)

    Edward Tufte & Information Design For the Web © 2011 NATHAN HUENING sprockethouse.com 12 March 2011 Chapel Hill, NC Dilbert Another Day in Cubicle Paradise “ The fundamental task of the information architect is to make the information understandable. The goal is to clarify. Richard Saul Wurman Digerati © 2011 NATHAN HUENING sprockethouse.com 12 March 2011 Chapel Hill, NC “ Insights into graphical design are to be gained, I believe, from theories of what makes for excellence in art,

    Category:TechnologyReads:1,226Uploaded:03 / 13 / 2011Add to collection
  • SEOmoz Search Engine Ranking Factors Today & Tomorrow (Mar 11)

    State of Search Where We Are, Where We¶re Headed and How to Win Gillian Muessig President & Co-Founder, SEOmoz Essentially, we've been doing the same kind of search now for over a decade, right? It's basically anchor text and PageRank and inbound links, and that's how we've kind of decided what page is best for a particular term But there are signals beyond this. Stefan Weitz, Director for Bing Search http://www.seomoz.org/blog/director-of-bing-discusses-holistic-search-and-clickstream-data-w

    Category:Business/LawReads:689Uploaded:03 / 08 / 2011Add to collection
  • SEOmoz the Future of Great Links (Feb 11)

    The Future of Great Links Where link analysis is heading and how marketers can win today and tomorrow. Essentially, we've been doing the same kind of search now for over a decade, right? It's basically anchor text and PageRank and inbound links, and that's how we've kind of decided what page is best for a particular term But there are signals beyond this. Stefan Weitz, Director for Bing Search http://www.seomoz.org/blog/director-of-bing-discusses-holistic-search-and-clickstream-data-whiteboar

    Category:Business/LawReads:410Uploaded:02 / 27 / 2011Add to collection
  • Global Web Index Global State of Social Media in 2011 (Feb 11)

    Global State of Social Media in 2011 Social Media Week 2011 Tom Smith tom@trendstream.net globalwebindex.net Today: Macro overview of consumer adoption of social media and changing impacts How: Most detailed global survey on consumer internet behaviour, motivations and attitudes ever conducted 71K surveys, 4 Waves and 23 countries since launching in September 2009 110K surveys, 3 Waves and 32 countries, in the next 12 months Social Media has reached mass maturity 90% 80% 70% 60% 50% 4

    Category:(not categorized)Reads:472Uploaded:02 / 22 / 2011Add to collection
  • Conversity Top 10 FMCG Brands and Their Social Media Strategies (Feb 11)

    FMCG & Social Media 10+ inspiring brand efforts What do social media have that other digital media haven’t got? • larger user volumes • higher user engagement • virality Inspiration for these slides: Careful: not all brands are “t-shirt brands” 1/10 Coca-Cola UGC the Dusty & Michael story 2/10 Oreo Communities: fan highlight • social proof • engage, recognise & reward Lil Wayne - Oreo: 1-0 Good example of social media mix Trial & sampling 3/10 Red Bull Fan bait freebie

    Category:MarketingReads:646Uploaded:02 / 20 / 2011Add to collection
  • Cisco Global Mobile Data Traffic Forecast Update 2010–2015 (Feb 11)

    White Paper Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015 February 1, 2011 The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update is part of the comprehensive Cisco VNI Forecast, an ongoing initiative to track and forecast the impact of visual networking applications on global networks. This paper presents some of Cisco’s major global mobile data traffic projections and growth trends. Executive Summary The Mobile Network in 201

    Category:Internet & TechnologyReads:1,138Uploaded:02 / 20 / 2011Add to collection