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Why CRM Fail?
Reasons for Poor Quality Customer Dataand how to update withFresh Data
Data Check Central Inc.
Prepared by: Clive Thurston
 
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What is Data Quality?
Data quality is summarized as the accuracy of particular piece of data meeting the needs of the business.Data Quality is when your data have the following attributes:
 
Clear meaning
Correct values
Understandable format
 
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Principles of Data Quality
Confident data add value to your business. Information qualityassured provided is
Accurate (correct data)
Comprehensive (relevant for taking decision)
Valid (confirms to recognized format)
Timely (up to date)
Maintained(free from variation or contradiction)
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