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In our ever-changing, tumultuous publishing world, wecan all use sage advice. And that’s what we’ll get at our nextmeeting, Wed., April 13, when

Ken Atchity,

known as “TheStory Merchant,” dishes it all out with our evening theme—

“NEW DIRECTIONS IN PUBLISHING,ENTERTAINMENT & PR” (THE FUTURE IS HERE!)

•

We’ll be meeting in the Waterfalls Room of Sportsmen’s Lodge, 12833Ventura Blvd., Studio City (more details below). Cocktails & networking at 5:30p.m., delicious all-you-can buffet at 7, program at 8:15, out by 10. It’s $29 foreverything; $10 for program only (no dinner).

•

With more than 40 years experience in publishing and over 15 in world of entertainment, Ken is a self-defined “story merchant”—author, producer,teacher & literary manager, responsible for launching many books & films (30to date). He’ll dispense latest info relevant to E-books, the internet, Kindle,Nook, iPad, self-publishing, on-line marketing, social media plus much, muchmore—including tips on cutting costs in today’s publishing. He’ll also revealwhere the publicist now fits in. “Dream big,” he likes to tell everyone.

•

Among the books he has author’d are

A Writer’s Time; Writing TreatmentsThat Sell; & How to Publish Your Novel.

•

Atchity will be introduced by the veteran bookman, AndyEttinger, who also has an enviable track record over theyears as a top editor & publishing exec at Hawthorn/ Prentice-Hall, Simon & Schuster, Pinnacle, Hay House &Harlequin West. In all, he has been involved one way oranother with over 2,000 books in his career.

•

Ettinger & Atchity will field your questions. Both are known for their “outsidethe box” thinking. Be prepared for an informative, enlightening course on thefuture of book publishing.

Tell a friend!

Book Publicists of Southern California

— Suite 730, 6464 Sunset Blvd., Hollywood, CA 90028 • (323) 461-3921 • Fax (323) 461-0917

PLACE: Sportsmen’s Lodge, 12833 Ventura Bl.

(at Coldwater Cyn.), Studio City (818) 769-4700TIME: Cocktails and networking from 5:30 pm,dinner at 7 sharp, program at 8:15, out before 10MENU:

Buffet with chicken & salmon, drinks, dessert

Our website: www.bookpublicists.org

See you Wed., April 13

Theme:

New Directions in Publishing

COST: For ’10 paid-up members & their guests —

29 each for the dinner & program—if paid in advance.Nonmembers or if you pay at the door—

Reservations for dinner must be made before noonon the day of the event (as well as cancellations).

For

10 you may attend the program

(no dinner).

RESERVATIONS: Make check payable to BPSC and mail toIrwin Zucker, Suite 730, 6464 Sunset Bl., Hollywood, CA 90028(323) 461-3921, Fax (323) 461-0917. Tickets will be at the door.

BOOK

CALIFORNIA

PUBLICISTS

SOUTHERN

FOUNDED IN 1976

CELEBRATING OUR 34

YEAR

KNOW THY SHELF

MARCH/APRIL 2011 ISSUE,

VOLUME 17, NUMBER 2

The Future Is Here!

DUES: Only

a year

(lowest of all similar organizations).

‘New Directions in Publishing & PR’ - Wed., April 13

On USC campus, 3535 So. Figueroa St.(corner Exposition Blvd.) Los AngelesOur BPSC booth #099 welcomes youas an exhibitor or in absentia —$100 per title for both daysGet

L.A.Times

Sunday, April 24, 2011for full line-up of activitiesAlso, be with us at 2011BookExpoAmericaMay 24-26 10 am to 6NYC Javits Center11th Ave. 34th-38th St.BPSC booth #4774$100 for all 3 daysplus FREE admission badgeReserve now—send check, payableto BPSC, to Irwin Zucker, suite 730,6464 Sunset Blvd., H’wood, CA 90028.Info: (323) 461-3921For New York action, send books &up to 300 flyers to Zucker, Travel Inn,515 W. 42nd St., New York, NY 10036(mark

hold for arrival

: May 22)

--Brad Butler,BPSC President

➠

Display With UsAt Upcoming Fairs

Sat., April 30 • 10 am to 6 pmSun.. May 1 •10 am to 5 pm

Ken AtchityAndy Ettinger

“New Directions in Publishing,Entertainment & PR”

Key speaker: Ken Atchity, The Story Merchant

2011

KNOW THY SHELF

Published bi-monthly by the Book Publicists of Southern California for itsmembers. Achievements of members,news, professional tips, photographs,

address changes, dues payments, dinner

reservations should be directed to:

BOOK PUBLICISTS of SO. CALIF.

6464 Sunset Bl.,#755, Hollywood, CA 90028(323) 461-3921 • Fax (323) 461-0917

website: www.bookpublicists.org

BOOK PUBLICISTS

of SOUTHERN CALIFORNIA

The programs of BPSC are to improvethe quality of book public relations:informative speakers, IRWIN Awards,anthologies and networking interactionamong authors, publicists, publishers,suppliers, and print

broadcast media.

Brad Butler

President

Patty Weckbaugh

Vice President

(818)

842-4278

• casag@wgn.net

Irwin Zucker

(323)

461-3921

Founder & President Emeritus

(

1976-1994

)

Fax

(323)

461-0917 Email: irwinzuckerpr@aol.com

Gloria Pall

(818)

762-4800

Membership

Peggi Ridgway

(800)

200-1101BPSC Website Coordinator

Email: peg@wordpix.comBPSC Website—www.bookpublicists.org

Casa Graphics, Inc.

Newsletter, Directory and Programs

1718 Rogers Pl.,

1A, Burbank, CA 91504

(818)

842-4278

(Patty Weckbaugh)

Fax

(818)

842-2960 • casag@wgn.net

(Producers of self-published books

anthologies)

(established in 1976)

MARCH/APRIL 2011 • Vol. 17/ No. 2

2011 OFFICERS

New Yawk-ing ahead: Overthe years we’ve been happy tohelp BPSC members securelodging in the Big Yapple forthe BEA (BookExpoAmerca) Conv. For this year’sevent, it’s May 24-26 at Javits Center, contact us at323-461-3921 if you’d like to share a room with aBPSC member.

Observation car: Lotsa gab as to whether the

L.A.Times

Festival of Books, after 15 years atUCLA, will be any better this year on USC campusApril 30-May 1. Let’s give it a fair shot. Visit ourBPSC Booth #099 at USC—better yet, sign up todisplay & sell your book...Our

Dawn Williams

hasdusted off a manuscript she wrote many years agoabout living in Libya—she has publishers interestedin the updated work...As a result of the Oscar-winning film,

The King’s Speech,

Dr. Mort Cooper,

has had an upsurge in sales on his book,

ChangeYour Voice, Change Your Life.

Hehas helped cure countlessstutterers...

Tany Soussana

hasshifted her PR hq from downtownLA to Santa Monica. She’s thinkingof penning her memoir, to be titled,

Oh, Soussana

Glitterati:

Michael Meleton,

shuttling between Houston & LA, isnow in his 3rd printing with

NiceGuys Don’t Get L—D

...Leave it to

Linda Hatfield,

the

Joy of Movement

author, to plot a lit. celebration atHatfield’s Restaurant (no relation!)on Melrose in H’wood... Memoryexpert

Arthur Bornstein

can’t believe there’s a hitbook on the market titled

I Remember Nothing

Nora Ephron

...One of our BPSC members lost a bigbundle in the Bernie Madoff mess...Authors on themend—

Janet Goliger

(shoulder surgery);

AshleighBrilliant

(broken leg);

Patty Weckbaugh

(fracturedwrists).

As I It

The Founder’s Column

”

“

IRWIN ZUCKER

BPSC Founder (Pres.’76-’94)President Emeritus

Book Ends’N Odds

”

...BEST-SELLER FOR SHUR!—Wearing his signaturecap, BPSC founder Irwin Zucker gathers (from l. to r.)with twin daughter Judi, wife Devra, Square Onepublisher Rudy Shur & twin daughter Shari to celebratethe twins’ new book,

The Ultimate Allergy-Free SnackCookbook.

Getting personal: Dentist/author

David Alpan

recently took a turn for the nurse,

Mary

—marrying herin grand style at the Riviera Country Club...IRWINner

Greg Doyle

welcomed his second grandchild,

David,

thanks to daughter

Sarah Washington

... Atty.

BryanHidalgo

& make-up artist

Gail O’Donnell

have a goodtell-all with their book,

Making It in Hollywood...

Gayleen Williams

celebrated her latest birthday (39again!) at Cafe Maurice, retitling her tome to read,

Happiness Is Power!

...

Milt Kahn

touting an animatedHarry Potter

in atty.

Wade Nichol’s

heart-warming read,

The Glamis Curse...

There’s always something new wecan learn, especially in the invaluable

Jessica Kleiman-Meryl Cooper

manual,

Be Your Own Best Publicist.

In memoriam: Sadly, we recordthe passing of comedienne-author

Lotus Weinstock,

who headlinedour Holiday Mixer in 1976...

Vern Lanegrasse,

a longtimeBPSC member, died at age 86—hewas known internationally as “TheHollywood Chef” & hosted manyradio-TV shows...In Beverly Hills,we lost another member,

GordonRiess,

at age 82. A witty raconteur,he was the author of

FromCommunism to Capitalism,

based onhis work & life abroad...In SantaBarbara, we noted the transition of a

dear friend,

Anne Nelan Lowenkopf,

83, a teacher of writing for many years...The 23 year-old MysteryBookstore in the Westwood area of L.A. closed itsdoors for good last month.

Wind-ups: Our

Sherry Meinberg,

author of

Be theBoss of Your Brain,

guested on Bill Frank’s KKZZRadio show where he’s known as Billy the Brain...Wish

Mary

(

Choosing Honor

)

Ficalora

Happy Birthday #51at our April 13 BPSC meeting...Bad vs. Good—a niftydebate could team up

Dr. Carole Lieberman,

author of

Bad Boys

How We Love Them

Patty Hawn

(Goldie’s sister), writer of

Good Girls Don’t...

BruceBraunstein

reminded me it was

Ronald Reagan

whosaid, “Politics is not a bad profession. If you succeed,there are many rewards. If you disgrace yourself, youcan always write a book.”

...REMEMBERING AN ICON!—Recently we markedthe passing of a beloved fitness pioneer/author, Jack LaLanne (glasses), at age 96. Irwin & Devra Zucker gothealth tips from him many times over the years....OFF & RUNNING!—Atty. EdwinStegman, longtime BPSC member, isshown throwing his hat into the ring as amajor candidate for the Calif. 2012 U.S.Senate race. Here, he gets support fromactress April Sellers....TAKE NOTE!—Don’t miss ourWed., April 13 meeting on the futureof book publishing & PR. See pg.1 forall details featuring Ken Atchity, TheStory Merchant.

In MemoriamERNIE WECKBAUGHBPSC Pres.

2000-2010

Have You Paid Your 2011 Dues?

Last Call for 2011 Dues!

If you have paid your BPSC Dues for 2011,we thank you! If you haven’t, please do sotoday to stay on our mailing list and enjoyall the member benefits.Annual dues are only $37.50 or $500 Lifetime.You can print out a Membership Form goingto our website: www.bookpublicists.org.Mail to BPSC hq, suite 730, 6464 SunsetBlvd., Hollywood, CA 90028. For more info:call (323) 461-3921.

Book Publicists of Southern California

—Suite 730, 6464 Sunset Bl., Hollywood, CA 90028 • (323) 461-3921 • Fax (323) 461-0917

Book-Lovers at Our Feb.10 Valentine Program

NEW PREXY INSTALLED!—At the start of our specialFeb. 10 Valentine program at Sportsmen’s Lodge, BradButler was officially inducted as our new BPSC leader,succeeding the late Ernie Weckbaugh. Here he displays afavorite slogan of his—O, LORD, GIVE ME ABASTARD WITH TALENT!FLAG-WAVING!—In from her current base inLondon, author Joyce Alexander, left, cuddles up tothe American flag with her sister, Calif. realtorLinda Haim.GREETERS!—Welcoming attendees atthe door was this wife-hubby writingteam, Kitty Dill & Gordon Durich, thelatter now enjoying success with a CD of his play,

Grandmas Rock,

starring RoseMarie.KEY SPEAKERS!—In front:

L.A. Daily News

columnist Dennis McCarthy (tieless) &legendary publicist Michael Levine. Rear: KPQradio talk host Ken Johannessen with LaurenGale, author of

Confessions of a RecoveringDrama Queen.

All stuck to evening theme—Howto Get the Media to Fall in Love With You.IN FROM SOUTH BAY!—Specifically, Torrance, Calif. Rear:Dr. Paul Straub,left, author of

MyOdyssey,

with son Erik.Front: Dr.Chris Elisabeth Gilbert, left, authorof

My French Stethoscope,

& Mrs.Toni Straub.

Don’tmissournextgig-Seepg.1

NAME-DROPPERS!—Meeting for thefirst time this evening: these unrelatedladies with same last name. Left, MurielDonaldson, author of

Always an Ally.

Right, Mimi Donaldson, writer of

Necessary Roughness.

They’ll be speakersat our June 16 program on success stories.IT’S YUMMY!—Aspiring author JemBaykent offers a tasty chocolate morsel toDiane Laux.

BROOKLYN BOYS!—A reunion here of hometown lads.Center, BPSC founder Irwin Zucker, flanked on left byPhil Margo, creator of a sci-fi lit. work,

The Null Quotient