StyleandRhetoricalAppeals,pg.
3
colloquial/slang–
Theuseofslangorinformalitiesinspeechorwriting.Notgenerallyacceptableforformalwriting,colloquialismsgiveaworkaconversational,familiartone.Colloquialexpressionsinwritingincludelocalorregionaldialects.(Example:“Wehavea
swell
professorofmathematics”)
pretentious
—Usingbigwordstonopurpose—exceptperhapstoshowoff.(“Upon
receivingananswerintheaf@irmative
,he
proceeded
tothebulletinboard.”)
clichés/euphemism/jargon
—
Clichés
aretriteexpressions,devaluedbyoveruse(Examples:“deadasadoornail,”“lightasafeather,”“whiteassnow,”etc.).
Euphemism
comesfromtheGreekfor“goodspeech,”andisamoreagreeableorlessoffensivesubstituteforagenerallyunpleasantwordorconcept.Theeuphemismmaybeusedtoadheretostandardsofsocialorpoliticalcorrectnessortoaddhumororironicunderstatement.Saying“earthlyremains”ratherthan“corpse”isanexampleofeuphemism.
Jargon
istechnicallanguagemisused(Example:“Giventhestockpileofinnovativein‐housecreativityfortheforthegenerationofnovelwords...”)
connotation/denotation–
Thenon‐literal,associativemeaningofaword;theimplied,suggestedmeaning.Connotationsmayinvolveideas,emotions,orattitudes.Denotationreferstothestrict,literal,dictionarydeFinitionofaword,devoidofanyemotion,attitude,orcolor.(Example:the
denotation
ofaknifewouldbeautensilusedtocut;the
connotation
ofaknifemightbefear,violence,anger,foreboding,etc.)
formalv.informal/levelsofusage
—Levelsofusagereferstothekindofsituationinwhichawordisnormallyused.Considerthreeverbsthatroughlymeanthesamething:
exacerbate
,
annoy
,
bug
.
hyperbole–
AFigureofspeechusingdeliberateexaggerationoroverstatement.(TheliteralGreekmeaningis“overshoot.”)Hyperbolesoftenhaveacomiceffect;however,aseriouseffectisalsopossible.(“Ihaven’tseenyouforages!”).Often,hyperboleproducesirony.Theoppositeofhyperboleis
understatement
.
idiom—
An
idiom
isacombinationofwordsfunctioningasaunitofmeaning,asin“totakethebushome.”(Wecannot“carry,bring,orfetchthebushome”)
onomatopoeia–
AFigureofspeechinwhichnaturalsoundsareimitatedinthesoundsofwords.Simpleexamplesincludesuchwordsas
buzz,hiss,hum,crack,whinny,
and
murmur
.Ifyounoteexamplesofonomatopoeiainanessaypassage,notetheeffect.
tone–
Similartomood,tonedescribestheauthor’sattitudetowardhismaterial,theaudience,orboth.Toneiseasiertodetermineinspokenlanguagethaninwrittenlanguage.Consideringhowaworkwouldsoundifitwerereadaloudcanhelpinidentifyinganauthor’stone.
Figurative
Language
The@igurativemeaningofawordorphrasecontrastswithitsliteralmeaning,whichisclosertoitsstandard,dictionaryde@inition.Figurativelanguageseekstoclarifyandaccentuatemeaningbyreferencingawordorphraseintermsofsomethingfamiliartotheaudience,usuallytoachievespecialmeaningoreffect
simile
—A
simile
isabriefcomparison,usuallyintroducedby
like
or
as
.(“MywordsswirledaroundhisheadlikesummerFlies.”)
metaphor–
AFigureofspeechusingimpliedcomparisonofseeminglyunlikethingsorthesubstitutionofonefortheother,suggestingsomesimilarity.Metaphoricallanguagemakeswritingmorevivid,imaginative,thoughtprovoking,andmeaningful.(“CapeCodisthebaredandbendedarmofMassachusetts.”)
personiZication–
AFigureofspeechinwhichtheauthorpresentsordescribesconcepts,animals,orinanimateobjectsbyendowingthemwithhumanattributesoremotions.(“AsLondonincreased,however,rankandfashionrolledofftothewest,andtrade,creepingonattheirheels,tookpossessionoftheirdesertedabodes”)
allusion–
Adirectorindirectreferencetosomethingthatispresumablycommonlyknown,suchasanevent,book,myth,place,orworkofart.Allusionscanbehistorical,literary,religious,topical,ormythical.Therearemanymorepossibilities,andaworkmaysimultaneouslyusemultiplelayersofallusion.(“Theaccidentwasof
Titanic
proportions”)
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